Also this may mean that your average cost per click may be higher than the amount you set as your Max CPC. All this can result in really, is a shorter lived budget and less traffic, even if you did get the probable conversion. Who’s to say you wouldn’t have received 3 conversions through normal CPC bidding with a lower average CPC and longer lasting budget?

Something else Google could have been kind enough to think about before implementing this functionality it, instead of raising highly probable converting keywords, why could they not have lowered they bids for keywords that are less likely to convert? Oh wait, that would lower their revenue…

I am a firm believer in Google’s technological advancement and am amazed by the authority and status of the company, but I just think there are certain grey areas they like leaving inexperienced users in, and making a lot of money from them making stupid advertising decisions or spending money in AdWords badly. In my opinion Google should be spending more time streamlining and simplifying the AdWords interface, lowering the barrier between them and those too scared to use the system. For the average ametuer AdWords user, it is far too easy to spend heaps of money and not receive one rand back in return. But why would they change that?

See what they have to say… http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=159957