Wednesday, 09 December 2009 18:24

Consumer Analysis

Written by Dr Peter Fish
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When it comes to marketing a product or service one of the most important initial steps is to conduct a consumer analysis. This entails a number of aspects:

Customer benefit

User and buyer

High or low involvement

Buying process

Market Segmentation

 

The aim of a consumer analysis is to assess who, what, when, how and why clients are buying your products, this allows you to plan your marketing much more successfully!

Last modified on Wednesday, 09 December 2009 21:05
Dr Peter Fish

Dr Peter Fish

Dr Peter Fish holds a Bachelor of Science Honours Degree in Genetics, Biochemistry and Immunology and a Bachelor of Medicine and Bachelor of Surgery. He has been involved in internet strategy and marketing since 2000 and is an expert on Search Engine Optimisation (SEO), Search Engine friendly design, Social Media Marketing (SMM), Google AdWords and Google Analytics.

Website: www.gofishclientcatchers.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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