SEO Blog | Internet Marketing
SEO Blog (18)
Search engines consider http://www.gofishclientcatchers.com and http://gofishclientcatchers.com two different websites. As a result, if your website has been linked to from other websites using both of the two URLs, you are effectively splitting the potential benefit of valuable link popularity.
The Solution You can use a 301 redirect on the "non-WWW" version of the URL which is basically a permanent redirect in simple terms. You can pretty much consolidate all your link popularity to a single, straightforward URL. This will help to increase your site's chance of obtaining and maintaining good rankings, especially with major search engines such as Google, Bing and Yahoo.
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 Since when did sitting in front of the computer become social? I was warned when i was younger that these anti-social tendencies of playing Warcraft til 2am, would not develop my skills to act socially. Well now the social sphere came to Warcraft, and who's laughing now. The social sphere of teh web has encapsulated all of us and we are really stuck in the biggest mindfield of information with no idea where to find the best information. So our friends at google, yahoo and warcraft created a platform by which to share this information. Google used Pagerank to outsource the best web content on a specific subject. Now this would usually yield you the same results over and over again. In a social bookmarking system, users save links to web pages that they want to remember and/or share. But with a new type of sporadic search was taking place. Getting information from your social networks is one of the oldest forms of word of mouth, but now its copying a link and pasting it to your friend.
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 Very often people reach a website that may or may not be the exact source of information they were looking for, but because it looks dull, they leave. This is a scenario you never want to find yourself in, and if you use the following advice in your favour, you never will.Flash Banners These can bring movement to an otherwise static, simple looking website and a smartly designed banner can make the entire site seem revitalized. It is important to use imagery and text that make convince the viewer of your product. Animated GIF Buttons Getting people to the conversion point on your website is no easy task, but with the use of nicely animated GIF buttons, drawing the attention of your visitors to your contact page becomes much simpler. Be sure to use calls to action like “FREE”, “NOW”, and “INSTANT”.
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 Explaining SEO to the Unknowing lay-man can be a harrowing task, the small bits of information tend to not make any sense to the Joe Bloggs generation. Just watch the eyes of the person, they will try but surely get lost. Explaining that text, linking and rankings will be the focus of your hard work and improve their traffic might be the best way without too much detail, lets not forget that a huge portion of users purely surf the net for hotmail, facebook, youtube etc.However they can come to us for a schooling in SEO or search themselves to find out a bit more about SEO as you CANNOT have a successful website without it. The essential tools are your SEO companies that will hopefully explain the progression in a timeline. It happens often that month one begins very well and then hopefully increases organically in the SERPS for the months to come. Ranking highly is not the only measure of success as getting client information is the real money-maker.
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 Google has a plethora of products and tools these days to help the webmaster. The result is a better end-user experience with more hits to your site if you manage to use it correctly. These tools are very quickly becoming the norm.Meaning that a website is no longer a couple of lines on html, it will be the html, optimized over and over and given index’s, efficient linking, fast load times. And all the little demons of code that help us get ranked. Without the help of Google your website will find it extremely tough if not impossible to get the hits and traffic it probably deserves. Since Google has the vast market share of the internet it is essential that you link your website to Google’s index. The clever guys at Google have made this process painless and very easy. A simple sign up and registration is all that is required at webmaster.google.com. To start this process you will have to input a Google file into the root directory of your website so that Google can confirm you are added to the index. Then you will be asked to add a website sitemap, this will give the Google crawlers a list of all your internal links so that the crawlers will index the site very quickly. Once these procedures are done your site is added to the Google index and during the break the crawlers will be running throughout your site looking for content, information, keywords, the description, titles, meta, data, information, downloads, sitemaps, images, alt tags, links inbound and outbound.
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Thursday, 29 April 2010 07:41
So Google bought Aardvark, but what does that mean for Internet Marketing?Written by Dr Peter Fish Earlier this year Google bought Aardvark, a 3-year old social answer engine. This brings about a whole blog entry worth of questions! So just like Aardvark, I’m gonna try answer them for you!What the hell is a social answer engine? It’s kind of like a search engine, but it’s centred on getting you the answers to your questions, but with a twist – it doesn’t pull the answer from existing online content, it actually asks a number of very carefully chosen human beings. Aardvark uses a carefully designed algorithm to decide which human being in your virtual social sphere might give you the most relevant answer to a question and it asks them. Literally – it sends a number of intelligently selected individuals an instant message and asks them! What type of questions? Very personal and specific questions, like... Cindy asks “What’s the best cocktail at Cafe Caprice in Cape Town?” This is a highly specific question and not a common one, so the chances of you finding the answer in the, albeit, massive amount of data already existing on the web is slim. And if you do, the chance of it being relevant to you at this exact time is miniscule! What is a relevant answer? This is really the selling point... In order to give you a relevant answer Aardvark first has to know who’s asking it. And I don’t just mean her name, I mean: what are her demographics, interests, taste preferences, maybe even what personality type she has, what deeper psychology does her social profile project. Do you see the 2nd dimension? A 21 year old, female, law student, grew up in Randburg, Johannesburg, but now lives in Cape Town in the UCT Residence, likes avo, tequila, Snow Patrol, cats and is often happy. 3rd dimension? Place: Cafe Caprice, Cape Town. And even still the 4th dimension? Time: Now! Recently.
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When designing a new website, designing a new logo for your company or writing content for your new website or blog, it is important to be ORIGINAL. You don’t want to end up with a website that looks exactly like that of your competitors (this can easily happen when purchasing templates off of existing sites) and you don’t want to get punished* for duplicating another website’s content.
Let’s focus more on being original when creating content for your website for SEO purposes. Search engine optimisation has changed over the years and search engines are growing much more concerned with original content. Although nobody knows the exact algorithm for the major search engines, it has become very clear that original content is rewarded by increased page rank, and duplicate content is punished* – sometimes quite severely. Duplicate content is content that is identical to material found on another website. *Punished – Yup, Google almighty and other major search engines will punish your website if you duplicate another website’s content thus lowering your search rank. Some websites that pull RSS feeds from other websites or news services might seem to hide away from the duplicate content issue, but there is always more to a site than just RSS feeds. The more original content on a page, the more highly it is regarded by search engines. If any portion of a website contains content that is seen elsewhere, the owner can expect the subsequent penalty.
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Saturday, 10 April 2010 08:37
Meta Descriptions, Keywords and Ranking Your WebsiteWritten by Thom Henderson We may never know if or when Meta descriptions are a part of Google’s ranking algorithm, the team at Google keeps us on our toes when it comes to the successful use of these tools. The positive side of the coin is that your Meta can affect the positions of your website in personalized search results which we discussed earlier. Lets revisit what the meta description actually is.Your meta tag looks like this. "We can help you get to the first page of google search results for your specific keywords." The content in your description is displayed under the header once your site has been found on a google search. The description here must be catchy and appealing for the user to go ahead and give you his click. If you have poor text here the user will just naturally go to the next website that has taken some care in its meta descriptions. Your Meta description is a determining factor for a decent CTR (click-through-rate) of your site in search results. And lets not forget that if they click on your site in this instance, there is a high likelihood that your website will appear again, and possibly at a higher position the next time they do a search for that query or a similar query. If we are considering that google has enabled the personalized search history, without being signed in, to bump up the rankings then this could bring your site from position 35 to the first page! Meta Description Optimization You could always take some advice from the masters of SEO to write attractive page titles and meta descriptions, I’ll leave that out here. Just keep in mind one thing, Google can get sneaky, or just by using its algorithm it will not always show the Meta description you have written. Occasionally it just will select some text that contains the keywords used in the search query. So you will do a little bit of your own research here by making a few of your own searches to see which query’s display your meta description and which do not.
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Friday, 26 February 2010 08:02
Choosing your Keywords: The Initial ResearchWritten by Dr Peter Fish Choosing your Keywords: The Initial Research
Keyword research is one of the most important starting points of any internet marketing strategy. This has been stressed over and over again, yet it is either ignored completely or carried out illogically resulting in misleading results! In most cases we make flying guesses as to what keywords are popular in various business niches, yet time and time again after carrying out a properly thought through bit of research you’ll find you where in fact horribly wrong – let your competitors fall in to this trap, but don’t be foolish enough to land there yourself. I’ve laid out a decent step-by-step approach to deciding what keywords to chase. This entry only entails the initial research; it does not go into estimating exact search densities as can be calculated via a carefully constructed AdWords campaign. Note: For every step don’t forget to think in the dimensions of time and place! Step 1: Prospective Keywords To kick this research off you need to assemble a decent list of prospective keywords, before you do this give some careful thought to the following:
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What is SEO?
SEO (Search Engine Optimization) is the process of optimizing a web site to improve traffic generated to the site through search engines via natural (un-paid) search results. This is done by making your web pages more relevant, more attractive and more easily readable for both humans and search engines. A web site normally receives more traffic from the search engine the higher it is ranked. Search engines use programs called crawlers, spiders or robots to view and index your site. They travel from page to page and store links and relevant text. The search engines constantly improve how indexing works to help provide users with relevant websites and filter out spam. Here are some of our best SEO practices...
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How to Optimise for the New Mobile Search Era
 Google highlighted their work into their continually upgrading mobile search platform in Dec 2009. The latest additions include three serious technology dependant modalities that are a pretty mind-blowing; you can now search by sight, location and voice! As the technology of mobile phones continues to improve and come down in cost the access the world wide web becomes more and more widespread every day. All these phones feature cameras, compasses and GPS systems. As the leading search engine worldwide, Google has jumped onto the bandwagon and run with it. All these searches are taken in context of your location if it’s available. Location Search Ever used Google Maps for Mobile? If not I suggest you click over to m.google.com/maps on your phone a download it ASAP! It’s utterly incredible. It utilises two methods of localising your position – either it integrates with your phone’s gps or it uses the cell system to triangulate your position which is surprisingly accurate. Once it’s installed you can use the search function to look for things that are nearby. For instance searching the word restaurant will bring up all the restaurants it has indexed near your current location. I honestly use this all the time. The mapping is superb as well. How easy is it to travel with this much info in your pocket?
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Many people when they hear the terms Search Engine Optimization (SEO) and Online Marketing immediately think possible short term investment and a quick way to increase their online business sales or increase their website traffic. They think that rankings happen quick, that they only have to do it for a month or two and that using SEO software should do the trick. (This is a big no no!) You as an investor in your own business should know that only from hard work can you reap what you sow; there is no quick way to jump the ranking queue with SEO.
 Many people when having a website designed or developed don’t even know what SEO is for and what it does, but let us tell you if you’re planning to have an online business or need to use your website as an online advertising portal to attract potential customers, Internet Marketing and SEO are vitally important. We have had experience with clients saying that they don’t need SEO (for the obvious reasons of not understanding what SEO does) or that they have a “friend” that will handle the SEO for them…SEO is a full time job which requires constant monitoring and updating, most times this is more than friends are willing to do. If you stop doing SEO work a site, you will soon notice a decrease in traffic and online sales. There is so much to learn every day and the industry changes all the time, the complexity of search engines rules have changes drastically over the years.
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