SEO Blog | Internet Marketing
SEO Blog (19) The millions of searches done everyday require fair marketing practices by google to give people and businesses the opportunity to make something from everyday searches. Also considering that something like 97% of Google revenue comes from advertising.These come in the form of sponsored links, or otherwise known as cost per click (CPC) advertising. This gives the user the ability to place an ad for his product or service and google will guarantee (should your bid be high enough) that the advert will show when the enduser makes a search using a keyword that the advertiser has chosen. This of course has plenty of options to chip and change when it comes to your budget, time of day, location etc. But google finds a way to make sure that the fairest possible opportunity is available to anyone wishing to advertise their product or service on the web. “fantastic” is what you are thinking. I’m going to make an advert right now to sell my products. Lets just stop and do some more research before you jump in head first and end up overspending your budget at the wrong time, and at the wrong customers.
Published in
SEO Blog
 The Google ranking algorithm is changing its tuning once again, evolving further and making life a tougher competition for us SEO soldiers. The word on the street and on the lips of Google Engineer Matt Cutts is that your page load speed is about to be incorporated into Page Rank. So if you have a monster website that knocks your competitors out of the park, but takes up to a minute to load. Then you are in serious SEO trouble my friends. The site may be filled with excellent content and optimised pages and still will start to fall down the search rankings because of it. Google wants the internet to be more instant than ever and this means keeping our goldfish attention spans to under 2 seconds per page.According to the google experts (read users) the page load times need to decrease because that is what is felt is necessary to retain interest and not hit that back button so quickly. Nearly half of searches done show that users hit the back button before a site loads. So we know this is the honest factual truth which we can't hide from Google's statistics. The analytics and statistical data has proven that a faster loading site will lead to a significant increase in user retention. Which in turn will tick over that zero point something percent of a user to generate a lead or a conversion or a sale. You can't fault google for continually learning to optimise speed.
Published in
SEO Blog
A search engine is a mechanism used to find information on the world wide web. These automated tools utilise very in-depth algorithms to decide what online content is applicable for a specific search query. The algorithms delve further in to “respectability” of the content via various channels to ascertain which of the applicable content is more important than the rest and thus how to rank the results.
The earliest search engines started showing their heads in the early 90’s, yet these where extremely simple when compared to our modern day examples. As the sheer volume of online content increase the search engines where faced with an ever increasing task of detecting, analysing and arranging masses of data and the modern search engine was born.
Now days, in the South African setting as well as across the majority of the globe, Google is the dominant search engine, with estimates of about 85% of the market share, the closest rival, Yahoo! coming in at 6%, followed by the Chinese search engine Baidu and Bing at 3%. In the context of American searches the values are slightly different with Google at 74%, Yahoo! at 17% and Bing at 9%. Of course there are a multitude of other options which are listed below.
Most modern search engines use the same mechanisms, a robot or spider that trawls the web following links and capturing data, an index where the found content is stored for later retrieval and the search algorithm that ranks the results.
Published in
SEO Blog
|
- Get an obligation free quote!
- Get expert advice!
- Drastically INCREASE your sales, leads or sign-ups!
