The Google ranking algorithm is changing its tuning once again, evolving further and making life a tougher competition for us SEO soldiers. The word on the street and on the lips of Google Engineer Matt Cutts is that your page load speed is about to be incorporated into This optimisation is focused on trying to create a new media type. We already have the tablet handheld pc's. The technology is there and now we need the pages of a website to read flawlessly on similar technology, because lets face the fact, Its Heading Right For us!
So as we march into the future google is turning it into more of a sprint. The Page Speed tool is an Add-on for firefox which will give you a report on your sites speed and suggests ways of optimising the speed. There are other online tools for this namely the lovely pingdom.com website. Yahoo also uses its YSlow tool which is also an excellent tool for measuring your sites effective load times.
Combined with these other reasons, I believe there’s cause to believe it’s not just a competitive checklist item, but part of their strategy to speed up the internet experience. Internal research at Google has shown that slower page delivery times will reduce the number of searches users will conduct by 0.2% to 0.6%. While this may appear negligible, it undoubtedly would add up to a lot of lost revenue over time for Google, and it proves their point that slowness has a chilling effect on internet use and traffic.
This factor has already been incorporated into some aspects of their products. Google has introduced Page Load Time as a ranking element in Google AdWords. This gives them a more efficient way of ranking the quality score of an ad and its landing page. Page load times are very likely to become integrated into Google’s ranking algorithm soon, and that sites which seriously neglect page load time will find themselves at a disadvantage.
