
So you have made some nifty, accurate and specific titles for all your pages. Well done sir. But that is just the foundation of a long and hard effort to keep your website crawling with factors that google will pick up. Titles are hugely important as this is the first thing that will appear in the google search result. The result is a bright Bolded page title to show the user that this is exactly what they have searched for, and they are likely to find what they are looking for on your website. Woohoo!
You want to have the titles that will be searched by the estimated 55 million searches done on a daily basis. That is your market and when they make a search query the phrase searched should appear in bold, should you have that phrase as part of your title. This shows your success as google has crawled your site, found the content relevant to the query searched and pushed you up to the first page results.
However it is likely this will help your site but it is not a permanent deal. You will have to make sure to keep your website full of new original content before someone else overtakes you and pushes you down the results page. It is known that not many users will still be looking at the search results past page two. But the first page is where the success comes in. Significant, specific and accurate titles are just the gateway to having a successfully searched/indexed website.
So you have placed effective title and seen the results. Well don’t celebrate just yet because it won’t be long before another bright eyed optimiser overtakes you. One of the next factors is to use those titles and keywords in your content. Google will scour your content for these keywords and phrases that are in your titles. So make sure you have a keyword density between 3% and 4% of your content. This may seem low but it keeps the users on their toes so that they will not be tempted into stuffing hundreds of keywords into their content. This gives the enduser a poor web experience and that is not what google is all about. Keep google happy and it is sure to deliver the right customers to you!
This is the first stop in a long journey filled with stopovers, maintenance and the injection of something fresh and new. You will be battling with some of the webs best mind when it comes to SEO as it will no longer be a luxury term, it will be essential for all the websites on the net. Google only shows 10 places on its results page. That top 10 is going to be harder and harder to break into, thus allowing adwords and the seo guru to battle it out.