Blogs

Monday, 24 May 2010 15:02

Social Bookmarking

Written by Thom Henderson
bookmarkSince when did sitting in front of the computer become social? I was warned when i was younger that these anti-social tendencies of playing Warcraft til 2am, would not develop my skills to act socially. Well now the social sphere came to Warcraft, and who's laughing now. The social sphere of teh web has encapsulated all of us and we are really stuck in the biggest mindfield of information with no idea where to find the best information. So our friends at google, yahoo and warcraft created a platform by which to share this information. Google used Pagerank to outsource the best web content on a specific subject. Now this would usually yield you the same results over and over again. In a social bookmarking system, users save links to web pages that they want to remember and/or share. But with a new type of sporadic search was taking place. Getting information from your social networks is one of the oldest forms of word of mouth, but now its copying a link and pasting it to your friend.
Monday, 24 May 2010 14:49

Facebook Advertising

Written by Candice Winterboer
As I'm sure you all know Facebook is an amazing resource with its over 300 million users – of which every person has put in some sort of demographic information to create a profile. This information is all pulled together and is available for you to draw on from within the Facebook advertising platform.
facebookadsFacebook ads appear on the right hand side of your profile. Their appearance is due solely to the fact that you or your profile falls within the advertisers target group. The Facebook advertising platform can be used for a number of things, namely:
  • Advertising (obviously J)
  • Creating awareness of an event or campaign
  • Creating awareness of a new fan page or group
If you are using the platform for pure advertising, you need to make sure that you have the correct demographic information of your target group and then you should try and segment the adverts as much as possible.
Monday, 24 May 2010 14:48

What is Viral Content?

Written by Candice Winterboer
No, this is not something which will give your computer a nasty virus that will eat through your hard drive and render your computer useless, it is something which has been published online which then gets shared between networks and becomes popular. Now I want to stress that not ALL content has this ability, only content with a certain mix of fundamental factors gets it right. These fundamental factors usually include content which is funny, emotive (elicits emotion in the viewer), unsuspecting, shocking and short. The content also usually has to be visual, so a video clip or image is the content which most commonly becomes viral, but informative blog posts (usually lists) can have the same result.
Monday, 24 May 2010 14:40

Creating a Joomla module

Written by Miguel
joomlaA basic Joomla module consists of two files, a XML file and a PHP file. The XML file stores information about the module. This information is used by the Joomla installer to install the module, and display the module information in the module manager in the Joomla administration backend.

Additionally, the XML file can contain the module parameters which can be used to configure the module functionality. Below is an example of a XML file for a simple Joomla module:
Monday, 24 May 2010 14:38

Creating a Joomla Template

Written by Miguel
Making Templates in JoomlaJoomla makes use of templates to present your website information to the frontend user. All templates are stored in a folder entitled templates inside your Joomla installation directory. To create a new template, create a folder and name it mytemplate.

As with all other extensions (components, modules and plugins), Joomla gathers information about your template by reading the XML in your template folder. So let's create our XML file.
Create a new XML file inside the mytemplate folder and name it templateDetails.xml.
Saturday, 08 May 2010 08:56

Be Original - For Search Engines and Visitors

Written by Chris Jacoby
Orignial Design and Development
When designing a new website, designing a new logo for your company or writing content for your new website or blog, it is important to be ORIGINAL. You don’t want to end up with a website that looks exactly like that of your competitors (this can easily happen when purchasing templates off of existing sites) and you don’t want to get punished* for duplicating another website’s content.

Let’s focus more on being original when creating content for your website for SEO purposes.

Search engine optimisation has changed over the years and search engines are growing much more concerned with original content. Although nobody knows the exact algorithm for the major search engines, it has become very clear that original content is rewarded by increased page rank, and duplicate content is punished* – sometimes quite severely. Duplicate content is content that is identical to material found on another website.

*Punished – Yup, Google almighty and other major search engines will punish your website if you duplicate another website’s content thus lowering your search rank.

Some websites that pull RSS feeds from other websites or news services might seem to hide away from the duplicate content issue, but there is always more to a site than just RSS feeds. The more original content on a page, the more highly it is regarded by search engines. If any portion of a website contains content that is seen elsewhere, the owner can expect the subsequent penalty.
facbook

Facebook is offering up a set of plugins (also known as widgets) and they call them Social Plugins. These plugins can be used on any web page to make that a bit more like Facebook in a way. There is a Like button plugin, a Recommendations plugin that shows what other pages people's friends are reading, an Activity Stream plugin that shows a simplified version of the visitor's personal Facebook news feed, and a Facebook Bar, a toolbar site owners can float at the bottom of the screen that serves all of these things at once.

How to add the Like Button plugin onto your site.

Step1: Create an Application and Get App ID

You will need to create and save your new application on Facebook and save/copy the application ID. Create a Facebook application here.

Step2: Build and get XBFML code Customize your like button and copy the XBFML code.

Monday, 03 May 2010 07:34

Enhanced CPC Beta

Written by Alexi Vontas
cpcGoogle has released the beta version of a new function in AdWords that will allow historical data to determine how likely a keyword is to result in a conversion and raise your bid for a search on that keyword. They are calling this Enhanced CPC beta.

Users lucky enough to have this function available to them are seeing this as a mixed blessing. Look at it this way… If Google can predict which keywords are more likely to result in a conversion, it is great that they will raise your bid to allow your advert to show higher in CPC results. However, for people advertising more or less the same product, and iPhone for instance, won’t this mean that all your competitors’ bids will also be raise for the high converting keywords, only resulting in inflated earnings for Google?

Monday, 03 May 2010 06:46

10 Ways to Make Your Website More Exciting

Written by Alexi Vontas
exciteVery often people reach a website that may or may not be the exact source of information they were looking for, but because it looks dull, they leave. This is a scenario you never want to find yourself in, and if you use the following advice in your favour, you never will.

Flash Banners

These can bring movement to an otherwise static, simple looking website and a smartly designed banner can make the entire site seem revitalized. It is important to use imagery and text that make convince the viewer of your product.

Animated GIF Buttons

Getting people to the conversion point on your website is no easy task, but with the use of nicely animated GIF buttons, drawing the attention of your visitors to your contact page becomes much simpler. Be sure to use calls to action like “FREE”, “NOW”, and “INSTANT”.
codeigniter-v2If you haven’t been so busy writing your next big thing, then you probably heard about the upcoming major release of CodeIgniter which jumps directly from 1.7.2 to 2.0.

For those of you who don’t know what CodeIgniter is: CodeIgniter is a powerful PHP MVC framework built for PHP coders who need a simple and elegant toolkit to create full-featured and powerful web applications. View CodeIgniter’s website for more information.
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