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Blog Site
 Candice Winterboer
Candice WinterboerE-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Sunday, 25 July 2010 09:05
Reputation Management 101 Many companies in South Africa employ what I call the 'Ostriching' strategy, which follows the theory that if you stick your head in the ground (ignore what is being said), it will just disappear after which you can carry on as if nothing has happened. Unfortunately this strategy is inherently flawed and now with the channels of communication being easy to access and even easier to spread, you want to make sure that you are informed about who is saying what about you and then take the appropriate actions to deal with it – unlike Hyundai.
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Social Media Blog
Saturday, 03 July 2010 08:52
How to participate on Blogs and Forums, without seeming like a spammerThe saying goes: 'There are many ways to skin a cat' and the same applies to Social Media. You can set up your Fan Page or group and your Twitter account and interact on those platforms, but if you have all of that running like a well oiled machine then I'd suggest stepping it up a notch with blog and forum participation.
One of the best ways to get your name out there is to participate on industry related blogs and forums. The aim of participating is to try and build a network within your industry, there are people on these blogs and forums who are asking questions and looking for answers which you may have – they just need to know that you are out there.
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Social Media Blog
Monday, 24 May 2010 14:49
Facebook AdvertisingAs I'm sure you all know Facebook is an amazing resource with its over 300 million users – of which every person has put in some sort of demographic information to create a profile. This information is all pulled together and is available for you to draw on from within the Facebook advertising platform.
 Facebook ads appear on the right hand side of your profile. Their appearance is due solely to the fact that you or your profile falls within the advertisers target group. The Facebook advertising platform can be used for a number of things, namely:
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Social Media Blog
Monday, 24 May 2010 14:48
What is Viral Content?No, this is not something which will give your computer a nasty virus that will eat through your hard drive and render your computer useless, it is something which has been published online which then gets shared between networks and becomes popular. Now I want to stress that not ALL content has this ability, only content with a certain mix of fundamental factors gets it right. These fundamental factors usually include content which is funny, emotive (elicits emotion in the viewer), unsuspecting, shocking and short. The content also usually has to be visual, so a video clip or image is the content which most commonly becomes viral, but informative blog posts (usually lists) can have the same result.
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Social Media Blog
Thursday, 22 April 2010 08:53
Blog Posts for Beginners
There are a few simple rules to follow although above all you should remember to write as if you are speaking to real people because essentially, the people out there ARE real so treat them as such.
I’ve limited this list to what I think are the most important points to remember:
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Social Media Blog
Thursday, 22 April 2010 08:49
What the Devil is Social Media?
Although social media has been around for a while now, I am still coming across people who don’t really understand what the hype is about. This could be due to a lack of understanding surrounding the concept or due to an earlier encounter with someone in the industry who spoke at 100km an hour about corporate profiles, networking, tweeting http://www.gofishclientcatchers.com/blog/Social-Media-Blog/Twitter , Facebook fan pages, reputation management and a host of other things which you kind of know something about but are still trying to wrap your brain around. So this post is going to explain in non-geek terms, what social media is.
I equate Social Media to real life all the time because in my mind that is all it is, creating relationships online, similar to those relationships you should be creating in real life. When you start a new job what is the first thing you do? I for one first get the lay of the land (office), see who hangs out with whom, who everyone dislikes and why, what the culture is. After a few days I start getting to know people and they start getting to know me, I start spotting those people who I find value in and who have something in common with me. After a few weeks I’m having lunch with people and seeing others for drinks after work, I start feeling at home and like I belong which in turn manifests itself into loyalty not just to my friends at work but also to the company in which I work.
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Social Media Blog
Wednesday, 24 March 2010 07:34
Twitter!! This word causes mixed reactions, or so I’ve noted over the past couple of months, some recoil as if they have just been shown a maggoty leftover found in the back of a fridge, some say that they have a profile but don’t know what to say and some look at me with blank faces and ask “What is Twitter?” For those of you who don’t know what it is (you are either in denial or have been living under a rock), Twitter is a social networking platform which allows you to send status updates to your group of followers in 140 characters or less – kind of like an sms but online. If you know what it is but aren’t sure how it can offer any benefit to you then answer these quick questions:
Right, now I’m sure you have answered yes to all 3 of those if you are your own boss, if you aren’t and just enjoy filling people in on every mundane detail of your life then read on and Tweet this post!!
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Social Media Blog
Wednesday, 24 February 2010 07:08
Facebook Fan Page vs Facebook GroupThis question comes up a lot with my clients and it’s a pretty simple one to answer if you know the difference between the two options. I’m going to break down each function so that you can decide whether a page or a group would suit your needs best. Group Facebook groups have been around the longest and are similar to pages but have less functionality. To set up a group is also relatively easy since you only need to choose a category and sub-category, image and short description – then all you need is to send this out to all your friends and hope that they join. Any updates to your group members appear in their inbox as messages which may sound great but can get a bit annoying if you update regularly. If you also have other sources which you would like to publish to your group (like blog posts or Tweets), you have to do it manually, posting the URL every time.
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Social Media Blog
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There are a myriad of reasons why a blog is important to have in terms of online marketing but that is not what this post is about. This post is on how to write for your brand new blog, which you already know is uber important for you business but you just don’t know where to start.
