BlogsA simple Joomla gallery plugin. This gallery came about by amalgamating 2 pieces of work. The first piece of work is a jquery gallery created by, coffeescriptor.com. I enjoyed working with this gallery, it has a great presentation, looks good and is easy to setup. The second piece of work is Simple Image Gallery from joomlaworks.gr. I love this group’s work. Along with some serious solutions and components, they have developed many small and useful Joomla plugins that make Joomla life much easier. So 2 thumbs up to them!
Published in
Development Blog
Tuesday, 30 March 2010 11:32
Is email marketing still an effective strategy?Written by Chris JacobyEmail marketing has been around for a while and is still one of the cheapest ways to communicate. Email marketing will definitely increase your business’ target for online audiences when used correctly. When marketing through email, you need to comply with federal regulations that affect all commercial enterprises. If this is done incorrectly it can get you company listed as a spam abuser and will affect your marketing strategy and your business negatively. When done correctly and the message to your target audience is crafted aptly, email marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects.
Published in
Marketing Blog
 These days everything needs to be customized to the customer. Sounds right doesn’t it. Our own wishlists and recommended sites and books wherever we go online. The personalisation of the web has shown significant increases in sales and leads for the millions of companies out there. What is the cost of this tailor made world we have constructed for ourselves. Are we missing out on anything? A few months ago at some meeting of the geniuses at Google, the discussion was based on that the engineers would begin to correleate the search results and the general searches that are still stored in cookies or the users history. This is not new, but the new twist is that the searches will still use your history and cookie when you are not even signed in. Google has been using the history of users when creating SERPs (search engine results pages) for a long time, but when you are signed in happens to make a lot of difference when you are not. Can you imagine picking up someone else’s searches if you happen to be using a public computer or a library or a friends. The search results should solely be based on the analytics and SEO of a website, otherwise we can all see the bigger fish getting bigger and the small fish getting even less of a presence on the internet.
Published in
Google Analytics Blog
 We store all sorts of information in a database table, so why not store your images in the same manner? Well, the reality is that storing images in a database table is messy and the disadvantages convincingly outweigh any possible advantage. An image cannot be stored in a database table in it’s original format. Instead, it is stored as a binary large object, or a blob. Not every database supports blobs, and if you ever decide to migrate to a different platform, you might find yourself facing a major obstacle.
Published in
Development Blog
Wednesday, 24 March 2010 08:20
The Form Cheat-Sheet – Optimizing Online Forms for Higher Conversion RatesWritten by Dr Peter Fish
The Form Cheat-Sheet – Optimizing Online Forms for Higher Conversion Rates Online forms are found on almost every website; unfortunately these are very poorly optimised and can be intimidating, confusing and down-right ugly. In order for a visitor to buy, sign-up for something or submit their details these messy forms need to be transgressed and if yours is sub-optimal you’ll be losing out on a large proportion of your potential clients. This blog entry covers a few of the basics, but these little differences can bring in tons more cash!
Published in
Conversion Optimization Blog
Twitter!! This word causes mixed reactions, or so I’ve noted over the past couple of months, some recoil as if they have just been shown a maggoty leftover found in the back of a fridge, some say that they have a profile but don’t know what to say and some look at me with blank faces and ask “What is Twitter?” For those of you who don’t know what it is (you are either in denial or have been living under a rock), Twitter is a social networking platform which allows you to send status updates to your group of followers in 140 characters or less – kind of like an sms but online. If you know what it is but aren’t sure how it can offer any benefit to you then answer these quick questions:
Right, now I’m sure you have answered yes to all 3 of those if you are your own boss, if you aren’t and just enjoy filling people in on every mundane detail of your life then read on and Tweet this post!!
Published in
Social Media Blog
Tuesday, 16 March 2010 06:55
Enhance SEO and site loading time using Google’s Page SpeedWritten by Chris Jacoby
Published in
SEO Blog
Pros of having video content on your website:
If you have a blog or website with articles or posts, you can add a video to be unique and set yourself apart from other websites and from your competitor’s websites. More and more people love to watch video as compared to reading text. YouTube is great example of this. Adding videos to your website can greatly increase your target audience and increase traffic to your website. Video explains better and it’s easier to understand the concepts you are trying to portray. It will attract many visitors to your site. For example if you have launched a new product or service, you can run you own little video advert on your website easily allowing visitors to watch and learn about it. With videos on your site, you are able interact with your visitors in a much stronger, more direct way. Secondly, if you want to develop your personal brand, video could help with that.
Published in
Development Blog
Friday, 26 February 2010 09:20
Why Internet Marketing is superior to Off-line MarketingWritten by Alexi VontasWhen deciding which avenues to distribute your market offering through, it is important to take into account a few dimensions that will determine the best options for you. Your target market, the size thereof, your budget, your competition and many more will influence just how successful your marketing is and what your return on investment (ROI) is.
 There are a few reasons experts in the marketing field are moving more and more of their budgets into the online/internet marketing sphere, and the following more important reasons will now be discussed:
This advantage of internet marketing makes it almost unsurpassable in its accuracy and value, as you are only marketing to those customers that you want to attract. With traditional marketing methods, you show your message to millions of viewers and hope that the ones you are really targeting are taking in your advertising message. Internet and more specifically search engine marketing only shows your targeted marketing message to the people searching for your product, or those demographically chosen by you.
Published in
Marketing Blog
Friday, 26 February 2010 08:02
Choosing your Keywords: The Initial ResearchWritten by Dr Peter Fish Choosing your Keywords: The Initial Research
Keyword research is one of the most important starting points of any internet marketing strategy. This has been stressed over and over again, yet it is either ignored completely or carried out illogically resulting in misleading results! In most cases we make flying guesses as to what keywords are popular in various business niches, yet time and time again after carrying out a properly thought through bit of research you’ll find you where in fact horribly wrong – let your competitors fall in to this trap, but don’t be foolish enough to land there yourself. I’ve laid out a decent step-by-step approach to deciding what keywords to chase. This entry only entails the initial research; it does not go into estimating exact search densities as can be calculated via a carefully constructed AdWords campaign. Note: For every step don’t forget to think in the dimensions of time and place! Step 1: Prospective Keywords To kick this research off you need to assemble a decent list of prospective keywords, before you do this give some careful thought to the following:
Published in
SEO Blog
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