What is Google AdWords?
It is very probable that you have encountered Google AdWords before. They are the internet ads otherwise known as sponsored links or Cost per Click adverts displayed along the right hand side and top of the screen when you search a topic in Google. When you click on a sponsored link, the person sponsoring that link pays a certain amount to get you to their website.
The beauty of Google AdWords is that the exact target audience can be reached easily, because your adverts will only be shown to people who are interested in your line of business. And what’s more, you can be sure the quality of customer reaching your site will be of high importance as they have not landed on your site by luck… They searched specific keywords to trigger your advertisement to appear.
Advantages
- You only pay for click-through’s not displays
- You are able to advertise in over 110 countries
- Much more traffic to your site
- New customers interested in your business can be found easily
- 82% of search engine users will see your advert
- Increase in sales
Market research shows that satisfaction with Google advertising is 35-57% higher than all other marketing media.
Testimonials
Yoodoo
When asked about any results he is proud of over his first year in business, Leslie points to the bottom line of his Google AdWords account: over 23 million impressions and 285,000 clicks. He says, "when you actually think about it in those sort of terms, its pretty impressive for the amount of spend that we've spent…bear in mind we're getting world-wide coverage with Google AdWords as well. It's incredible." The first year's advertising has established YOODOO as a major force and recognizable brand in the online greeting card market.
And how has Google AdWords helped your business? "I'd go as far as to say that for our first year's trading, Google AdWords has been the foundation of our business."
checkSURE
Reflecting on the early days of the business, Ling comments, “The company was pretty much started because of Google … we could see the power of search.” The initial challenge that checkSURE faced was to gauge the interest and potential of its’ chosen target market. For this key information, they turned to Google AdWords. “The great thing about Google AdWords is that users are defining their needs as they type into the search engine and they are getting an immediate result for our service,” says Ling. “We got instant recognition.” After just six weeks of online advertising, a positive conclusion was reached. “We proved that our data and service answered a first order search priority – that means high conversion rates.”
