Monday, 25 January 2010 10:45

Google Adwords Vs SEO

Written by Thom Henderson

Paid LinksSo you have done some research into the prospects of conducting some serious search engine optimisation on your website. This is a brilliant idea as the further into the future we march the more important it will be to have your website correctly seo’d before our gigantic internet will engulf it and let it sit at the back of the queue while other more established or affluent companies grab those first 10 spots available.


Those first 10 spots are a potential goldmine and cannot be ignored. Trying to get there is another story. Google has its own mathematical algorithms which can consist of over 200 factors that can be found on your website. These include content, the landing page, how effective the links are and how old the site may be. But one thing it looks at first is how relevant all your information is to the search query Mr John Doe has just clicked.


The relevance can begin with your Page Title. The page title is one of the more important aspects of seo as the google crawlers will look at that first and then scan the rest of your site for relevance pertaining to that title and search query. So Make sure that your titles are relevant. The title “Home Page” is completely irrelevant to anyones website and will immediately be discarded and penalised by google for not giving it accurate information about the page. You can Fill all 65 Characters of your title and find Good text (preferably search queries) to add to your title. This can give you big points when it comes to your sites google ranking. Begin with Titles on all your pages before you proceed any further into the realm of search engine optimisation.


So now your website has magnificent titles for your products and services and it is still not managing to show on googles search pages. This may take a while as google will index new pages throughout time and will place yours into its huge algorithm and start to push you up the rankings. You really dont have time to wait for this as your company is in dire need of some income. The quicker way to get your site noticed is to place ads on google advertising platform Adwords. Now your advert headings and titles will be triggered when a search is queried by google. Your advert will appear at the top of the google search in a bright yellow background. You have made it to the front page!

Last modified on Monday, 01 March 2010 11:02
Thom Henderson

Thom Henderson

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