Google Analytics Blog | Internet Marketing
Google Analytics Blog (7)
Wednesday, 28 July 2010 12:15
Using Google Analytics Keyword Filters to Accurately Monitor Organic CampaignsWritten by Dr Peter FishMonitoring a site's organic progress can be tricky, especially when the website or company has a well-known name or a client log-in portal. In these cases you'll find a large number of visitors arriving via navigational searches. A good SEO campaign will target all 3 search query types; navigational, informational and transactional, yet it is important to delineate these when reviewing the progress. (For more information on how to target the search query types read my blog entry on the topic, to be published soon). Large numbers of navigational searches can lead to some confusion when analysing your SEO campaign's success.
I often find applying a few filters to the Analytics keyword data can give you much better insight and a good understanding of your search trend movements. Take a look at this example:
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Thursday, 15 July 2010 13:19
A Quick Guide to Setting up Google Analytics Website ProfilesWritten by Dr Peter Fish Here's a quick guide to setting up separate website profiles in Google Analytics. If you're not sure why you'd do this first have a look at my blog entry on Website Sections and Google Analytics Website Profiles. Log into your Google Analytics account and access the "Analytics settings" page. Here you'll see a list of all the website profiles that exist for your account. In most case, if you're setting up a website profile for first time, you'll only have one profile, which will be your domain or site name .
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Wednesday, 30 June 2010 13:14
Website Sections & Google Analytics Website ProfilesWritten by Dr Peter FishThe architecture of any website should basically resemble your business structure – the sitemap should mimic your money making divisions, in some cases even your internal divisions. Let's say you've got a number of distinctly different services and maybe a few different geographically located branches, these should all have their own section. This structure allows for easy online management, for each of these different sections you'll, without doubt, have different target markets and marketing plans. Easy enough, most sites get this right, but the next step comes when you try analysing the effectiveness of every section & what's the easiest way of doing that? On-going fluctuations in the traffic to each section become diluted and lack resolution if viewed as a whole.
In Google Analytics you have the ability to set up multiple website profiles on one domain within one Google Analytics account. This will become your friend on any complex site. Of course you can manhandle a single profile whilst viewing the reports into revealing the separate areas, but this can be difficult and time consuming. Each profile can be fine-tuned to only capture data from a specific area.
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 A website for many companies is a massive sales tool and can generate loads of free interest in your business, without much work. When your site functions well and offers the visitor a wealth of high quality information, it can be the function in your business that brings the highest return on investment and best profit yielding mechanism.It is, however, extremely important to keep a close eye on the vital signs of the site and ensure these vitals are positive and healthy, so as to retain as many visitors as possible, and generate the most business. If the key performance indicators are less than optimal, you will notice that your web presence brings relatively nothing in the way of new business, and a simple way of monitoring things is web stats system such as Google Analytics.
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 These days everything needs to be customized to the customer. Sounds right doesn’t it. Our own wishlists and recommended sites and books wherever we go online. The personalisation of the web has shown significant increases in sales and leads for the millions of companies out there. What is the cost of this tailor made world we have constructed for ourselves. Are we missing out on anything? A few months ago at some meeting of the geniuses at Google, the discussion was based on that the engineers would begin to correleate the search results and the general searches that are still stored in cookies or the users history. This is not new, but the new twist is that the searches will still use your history and cookie when you are not even signed in. Google has been using the history of users when creating SERPs (search engine results pages) for a long time, but when you are signed in happens to make a lot of difference when you are not. Can you imagine picking up someone else’s searches if you happen to be using a public computer or a library or a friends. The search results should solely be based on the analytics and SEO of a website, otherwise we can all see the bigger fish getting bigger and the small fish getting even less of a presence on the internet.
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Monday, 15 February 2010 08:37
Using Google Analytics to understand your site visitorsWritten by Adrian FitchetGoogle Analytics offers a wealth of information and statistics to monitor and understand your site usage. I always like to squeeze blood from a stone and get Google Analytics to offer more.
For the Google Analytics enthusiast there are plenty of ways to do this. We often like and want to know how users interact within our clients sites. One great way to do this is to record a users actions throughout a site. This can be done by using the Google Analytics event tracking method / functionality (_trackEvent()).
I will give some examples then show you how easy it is to implement.
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This is great news! Particularly for those that may have had issues with Google Analytics loading in their websites, as I have had with some of our client sites. Some of the issues that I have personally experienced with the traditional tracking code are:
The new script is still beta. Thus, one can't access it from their analytics account just yet. However, you can implement it by following these instructions, Google Analytics asynchronous tracking installation. I have already implemented it, it was easy, and tracks perfectly. Now I am just testing some of the scripts tracking methods.
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