Case Studies | Internet Marketing

Case Studies

Case Studies (5)

Monday, 16 May 2011 13:03

Microsoft Buys Skype for $8 Billion

Written by Thom Henderson
The property on the web fetches the highest prices these days. Donald Trumps era is evaporating as the number of properties dwindles and declines in price. Online websites can turn over huge amounts of traffic and we can safely say, will never die. Only be reincarnated with every development of the internet. Online property doesn't only include domains, but the software we are using. Your messenger client and your email client and other interfacing tools are part and parcel of the web experience. So why is Microsoft buying Skype?microsoft-skype_125x95
Monday, 25 April 2011 11:41

Google Map Maker in the US

Written by Thom Henderson
This is the beginning of the new crowd sourced mapping tools that Google have been developing for the last 3 years. This comprehensive network has improved and updated the maps in over 183 countries. The map is always just a map and Google wants to enrich their data mine maps with ratings, landmarks and other detailed information.
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This is a small case study on the effects SEO can have on the ranking of your website within Google.

We have taken a client’s site and implemented various SEO techniques while recording the performance the SEO changes made to the ranking of their site.

Firstly, let’s get an understanding of what SEO is. SEO can be group into 2 main categories, onsite and offsite SEO. Both are essential in accomplishing your task of attaining better rankings of your website in the search engine result pages (SERPs). Understanding the two categories and what they deliver will help you know where to focus most of your time and energy to achieve the desired results.

spamUp until very recently there have been few or no laws governing what businesses did with information that it processed. Personal information was seen as a free way of increasing the audience they were able to reach, and we all wonder why we receive unsolicited calls and emails (or spam) on a daily basis. Thanks to the newly auctioned POPI bill, all this is about to change, and businesses now have to adhere to very stringent laws around what is and is not acceptable with regards to sharing, using and selling sensitive information.
Thursday, 17 June 2010 06:05

SEO Scams, Shams and Phishing Plans

Written by Thom Henderson
scamThis is a huge topic to tackle in one blog post. But I just have a few examples to put forward on this hugely profitably area of the internet. One thing is for certain is that there are hundreds of thousands of suckers out there who will blindly hand over their cash because of fake emails, spam, and tons of other false entrapment advertising. The main fact is that once they have your cash, it's the last that you will hear from them. I have been the victim of a few of these, my friends as well. Although they do not promise millions, they do stipulate that they will offer you work, or pay you to just surf the web, retype a few things etc. Well they are clever enough to find the most desperate part of us to give up our hard earned cash, for the fantasy of a quick buck. You have to trust in the old philosophy that if it sounds too good to be true, it probably is.

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