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 Google AdWords Blog
Google AdWords Blog | Internet Marketing
Google AdWords Blog (7)Its quite funny that it took this long to bring the Adwords platform onto Google’s images website. The text based ads have been the big money spinner for Google over the last decade but they really need to expand their advertising to make even more money without damaging the quality of the content.
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Google AdWords Blog
Published in
Google AdWords Blog
Sunday, 17 October 2010 11:08
How Google Instant will Affect AdWords ManagementWritten by Alexi VontasVery recently Google.com released the most innovative functionality in its search engine results that we have seen. As you type your query, results are dynamically shown for the key-phrase as you type. This means quicker searches and faster results. Something that will be greatly affected in this will be the way we interact with Instant AdWords and how they are displayed to us.
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Google AdWords Blog
Monday, 21 June 2010 12:18
Paid Web Advertising – Which is the Best Channel?Written by Alexi Vontas With all the different channels of paid advertising on the internet, how can one decide which channel is really the best to invest in? Well, to a large extent it does depend on the line of business you are in, but let's use a small e-commerce business for an example and compare the different methods of paid adverts one should consider, together with their pros and cons.
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Google AdWords Blog
 Google has released the beta version of a new function in AdWords that will allow historical data to determine how likely a keyword is to result in a conversion and raise your bid for a search on that keyword. They are calling this Enhanced CPC beta.Users lucky enough to have this function available to them are seeing this as a mixed blessing. Look at it this way… If Google can predict which keywords are more likely to result in a conversion, it is great that they will raise your bid to allow your advert to show higher in CPC results. However, for people advertising more or less the same product, and iPhone for instance, won’t this mean that all your competitors’ bids will also be raise for the high converting keywords, only resulting in inflated earnings for Google?
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Google AdWords Blog
Published in
Google AdWords Blog
Thursday, 10 December 2009 08:43
Advertising a Trademarked Term in Google AdWordsWritten by Alexi VontasGoogle has just published that it now allows AdWords advertisers to display adverts for any keywords they wish, so long as trademarked terms submitted by the owner are not used in the adverts title, body or display url. This means that you can show your Google pay-per-click advert to anyone searching for any term, trademarked or not.  The problem comes in, when your adverts are not attracting the searchers attention due to it not being specific enough to their search query, creating a situation where your click-through rate becomes very low, pushing your quality score down and your average cost per click up. Eventually you might give up on advertising for those terms, as the ROI form those ads are just way too low.The solution is getting permission to use the trademark in your ad text, but how do you go about it? Simple... Ask the TM holder to submit an online form granting you exemption of the trademark restriction, and supply them with your Google AdWords Sustomer ID. They can find the form online at this address: https://services.google.com/inquiry/aw_tmauth . Once the company submits the form, Google will notify them and you of the exemption, allowing you to use that term freely in your ad texts.If the trademark holder doeasn't want you to use it in the fear of damge to their brand or loss of revenue, they can of course deny you the use of the term. Let's hope they don't...
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Google AdWords Blog
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