Google has just published that it now allows AdWords advertisers to display adverts for any keywords they wish, so long as trademarked terms submitted by the owner are not used in the adverts title, body or display url. This means that you can show your Google pay-per-click advert to anyone searching for any term, trademarked or not.
The problem comes in, when your adverts are not attracting the searchers attention due to it not being specific enough to their search query, creating a situation where your click-through rate becomes very low, pushing your quality score down and your average cost per click up. Eventually you might give up on advertising for those terms, as the ROI form those ads are just way too low.
The solution is getting permission to use the trademark in your ad text, but how do you go about it? Simple... Ask the TM holder to submit an online form granting you exemption of the trademark restriction, and supply them with your Google AdWords Sustomer ID.
They can find the form online at this address: https://services.google.com/inquiry/aw_tmauth . Once the company submits the form, Google will notify them and you of the exemption, allowing you to use that term freely in your ad texts.If the trademark holder doeasn't want you to use it in the fear of damge to their brand or loss of revenue, they can of course deny you the use of the term. Let's hope they don't...
The problem comes in, when your adverts are not attracting the searchers attention due to it not being specific enough to their search query, creating a situation where your click-through rate becomes very low, pushing your quality score down and your average cost per click up. Eventually you might give up on advertising for those terms, as the ROI form those ads are just way too low.The solution is getting permission to use the trademark in your ad text, but how do you go about it? Simple... Ask the TM holder to submit an online form granting you exemption of the trademark restriction, and supply them with your Google AdWords Sustomer ID.
They can find the form online at this address: https://services.google.com/inquiry/aw_tmauth . Once the company submits the form, Google will notify them and you of the exemption, allowing you to use that term freely in your ad texts.If the trademark holder doeasn't want you to use it in the fear of damge to their brand or loss of revenue, they can of course deny you the use of the term. Let's hope they don't...
