South Africa is the second largest market globally (after the USA) for Blackberry’s, and is quite evident when you look around and see 3 out of 4 people in the room emailing researching something on one. This is creating a huge opportunity for internet marketers, seeing that we are able to target specifically people using mobile phones when advertising on Google, and offer customized web pages linking from these ads designed for mobile phones.

When a person is browsing the internet on their mobile phone, it is important to show them a website that is built to display correctly on their phone. Very often cell phones are unable to play flash files and execute type of Java script etc, making traditional websites seldom look 100% on phones. A mobile site consisting of 5-10 pages can be built quite simply in a few hours, but getting the formatting standardized across different mobile models can be challenging and will set your site apart.

Using Google Mobile ads to your advantage will give your online marketing another dimension and using the following pointers in your mobile ad campaign can generate business as well as any medium:

• Customise your ads to use mobile jargon, this will increase the click through rate nicely
• Use words like “instant”, “now”, “online”, “mobi” etc
• Only link to usable mobi sites

Google ads are relatively affordable on the mobile network, so you don’t need to have a really large budget to get good results/traffic through this medium and you won’t get lost in the clutter of competition that sometimes is seen in standard Google AdWords results.