Marketing Blog | Internet Marketing
Marketing Blog (17)This blog will attempt to reveal some of the different aspects that make up the developement of any good marketing plan. I will utilise our company (Go Fish Client Catchers) as an example wherever applicable.
Tuesday, 17 May 2011 13:51
Microsoft Drills the Social Marketing in SearchWritten by Thom Henderson
Microsoft Pushes deeper into Search
The battle of the search engines continues with more functionality piggy backing on the Google +1 feature. The Bing search engine is making the search results more relevant to the user considering his or her Likes on Facebook. 
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Cashless and Cardless Society? Not when Mobile is the only way.
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Google handles billions of searches on a daily basis. How does it rank the websites from 1 to 1,000,000,000 who knows. But that is slowly changing as the power shifts from the effective algorithm into the hands of the users who frequent the places found online. FourSquare and Loopt have created the location based search game. Signing in and visiting places is growing with larger communities every day.
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While technology continues to enlighten our lives in a more personal and intrinsic way, how are we taking the effect of these electricity sapping appliances in the bigger greener picture? One company has in mind to at least help us monitor and therefore reduce our consumption of electricity. An electricity monitor is a lot more helpful than our monthly reading. This company has created a wireless chip which will report its power consumption to a main computer.
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ABC, CBS, Fox and NBC have taken 2 websites to court over their online streaming services. These services are available on numerous websites without permission from production houses. As filesharing communities are put out of business the live streaming business seems to be making its mark.
This brings a new argument to the fore for Google TV and Hulu.com where you can stream video content from the internet. A pay per view option must be mooted for these websites as producers will suffer greatly as has the music industry in the last decade.
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History repeating itself is one of the few things we can observe and hopefully predict for the future months and years to come. Even though the internet is a huge sphere of chaos, the numbers don’t lie. We can analyse this data and show our clients the proof that there really are peaks and troughs when it comes to searches and seasonal changes.
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Sunday, 21 November 2010 11:59
Television vs Web TV: where is the future of our visual InformerWritten by Thom HendersonThe takeover is upon us. Google started owning the internet a decade ago, recently it has sped up 10 fold to take over our telephone lines using Gtalk voice VOIP calls and soon enough that will a basic feature of the internet. Compile the internet, your telephone and the newest incarnation bringing Google to your tv. This latest development will merge our digital television with online search.
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 So Paypal has arrived in South Africa in partnership with FNB. Great! But what does this mean? And what is Paypal? Paypal is an online payment system. It allows one to:
Fantastic, but what does this mean? And how, is this different to Netcash, Setcom, VCS or any of the other South African online payment solutions?
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Friday, 26 February 2010 09:20
Why Internet Marketing is superior to Off-line MarketingWritten by Alexi VontasWhen deciding which avenues to distribute your market offering through, it is important to take into account a few dimensions that will determine the best options for you. Your target market, the size thereof, your budget, your competition and many more will influence just how successful your marketing is and what your return on investment (ROI) is.
 There are a few reasons experts in the marketing field are moving more and more of their budgets into the online/internet marketing sphere, and the following more important reasons will now be discussed:
This advantage of internet marketing makes it almost unsurpassable in its accuracy and value, as you are only marketing to those customers that you want to attract. With traditional marketing methods, you show your message to millions of viewers and hope that the ones you are really targeting are taking in your advertising message. Internet and more specifically search engine marketing only shows your targeted marketing message to the people searching for your product, or those demographically chosen by you.
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Thursday, 25 February 2010 12:49
Viral Marketing and its Potential AdvantagesWritten by Alexi Vontas
Let’s start off by defining what exactly viral marketing is. Viral marketing is the act of promoting any information, service or products that other customers feel compelled to share with friends, family and colleagues. This makes it a very good referral seeing that people are endorsing and re-advertising the message. There are several ways in which to virally spread a brands name on the internet and get increased publicity for relatively low costs and sometimes for free. These will now be discussed.
Viral marketing using Emails: This does not refer to sending mails with virus’ attached, but rather the act of creating and sending out an email that people find funny, interesting, engaging or alarming, and in turn sending the email to all of their friends and email contacts. This leads to a situation where a single person can reach hundreds of thousands of people with no cost at all, in a relatively short time frame. This spreads the brand awareness and also creates brand personality. Social Media and Viral Marketing: Having an article on your website that stimulates people to share what they have seen or read is a great way to get traffic and brand awareness to your website and business. And where the social media aids in the viral spread of the content, is they allow the visitor to literally “share” or “send to a friend” from any specific webpage you want. For instance, if you read a funny joke on my website and I have Facebook, Twitter and Stumble-Upon Social media buttons on my site, you will be able to click a button and send to your friends on these social sites very easily.
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