Google ratings seems to be in the testing phases but this will slowly eek out the websites that no one seems helpful, or are just of a poor quality. SEO may soon mean nothing at all when users conduct all their research online first. Then visit the shop or location and then rate it. Of course high rankings will appear high up the list and then more "recommended" links will be added for advertising. Because you rated something similar, those ads will now easily target your search and hopefully show you better results.

This is another platform taking information from normal Google search results, Google Images, Google Places, Google Maps, Google boutiques, and Youtube. These locations are the high traffic areas of Google and what better place to start ranking than on these properties. Rating everything on a 5 star basis will help all small businesses located on Places to get more presence online, especially if they are of a high quality. This is also going to integrate with share functionality on your android Smartphone so that all your friends on Facebook can see what you are rating. With the growth of websites like foursquare it is essential that Google breaks into the market to make it easier for your average user to get reviews on the best the city has to offer.

Your pocket guide to the city, on your phone, on Google.