Marketing Blog | Internet Marketing

This aspect of a consumer analysis investigates who users your product and who buys your product, in some cases they’ll be the same person, yet in many instances it may be very different people. A classic example of this is babies clothing and even men’s clothing which are most often bought by females.

I suggest you make a list of the users and the corresponding possible buyers. These buyers will become your marketing targets! Here is a simple example for men’s clothing:

• Men
  • Men
  • Female partner
  • Parents
• Above average sized woman
  • Above average sized woman

As you can see we’ve expanded our marketing targets to far more than just the user opening up many more potential marketing avenues. By thinking outside the norm a bit here you can often drastically increase your sales!

This aspect of consumer analysis answers the following questions:

What does your product do? Why would a customer benefit from using your product? How does it improve your client’s life? What needs category does your product fall into?

So how do you start? Well ask yourself the questions above and write down the answers for each product or service... Our Silver Package is a reasonably holistic online marketing package; it offers AdWords account management, organic growth management, monthly stats analysis & reporting and amongst others it also includes 3 hours worth of website maintenance. Of course you can break each component down further to the exact details, but it’s not necessary for this article. At the end of the day, simply put, our packages do one thing: Bring our clients more clients!

Once you’ve got a good idea of your product’s customer benefit you can have a look at what needs category it falls into. Needs categories where first described by Maslow in 1943, there are 5 different hierarchical tiers: Physiological, Safety, Loving / belonging, Esteem and Self-actualisation. See the image below and read the wikipedia entry for more details.