One must realise that these services are profiting from website advertising because their content is receiving massive amounts of traffic. These ad revenues need to be shared with producers if a compromise is to be found. It is argued that this content is already available on the producers websites and in fact the companies being sued broadcast the shows as they would be broadcast on TV, ads included! How is this stealing from producers who are paid by the same adverts.

More arguments stem from the plurality and availability of TV Shows and now live broadcasts. Why websites are not be allowed to broadcast these events. Deals have been struck with online services such as iTunes, Hulu Plus and Netflix, this however only includes a small portion on TV shows which are now online. The real battle will come to allow all content to be shared through these different online media.

The battle for licenses is still firmly in control of the broadcaster and they do not have to share if they do not want to, following in the footsteps of other media companies such as VuiVision who felt the sting. This could be a turning point in Media vs The Internet but we all know who wins in the end. The precedent has been set as recently as last year when the same production companies successfully sued VuiVision to put a halt to their streaming.