Why Internet Marketing is superior to Off-line Marketing

Friday, 26 February 2010 09:20

Why Internet Marketing is superior to Off-line Marketing

Written by Alexi Vontas

When deciding which avenues to distribute your market offering through, it is important to take into account a few dimensions that will determine the best options for you. Your target market, the size thereof, your budget, your competition and many more will influence just how successful your marketing is and what your return on investment (ROI) is.

Online Marketing

There are a few reasons experts in the marketing field are moving more and more of their budgets into the online/internet marketing sphere, and the following more important reasons will now be discussed:

The ability to target almost precisely your ideal market
Timeous nature of your advertising message
Low cost
Measurability of your return on investment

Targeting your ideal market:
This advantage of internet marketing makes it almost unsurpassable in its accuracy and value, as you are only marketing to those customers that you want to attract. With traditional marketing methods, you show your message to millions of viewers and hope that the ones you are really targeting are taking in your advertising message. Internet and more specifically search engine marketing only shows your targeted marketing message to the people searching for your product, or those demographically chosen by you.

Timeous nature:
Tied in with the above point, not only are you showing your message to people only searching for that product/service/company, but you are doing so timeously and at the exact point in which they are investigating or searching for that product. This makes an invaluable difference to the persuasion aspect of convincing the viewer of your product, as they are already actively needing what you are offering.

Low Cost:
Traditional marketing is, as everyone knows, very expensive and it is for this reason that majority of smaller businesses can’t affords those avenues. The extremely low cost of a sales enquiry due to the sheer number of people using the internet makes internet marketing such a useful medium for the smaller business as well as a far more cost effective one for large companies.

Measurability:>
Thanks to the precise statistic systems available to website owners, it is now possible to track every visit to your site, how long the average person stays on for, which pages are seen the most, where people are coming to the site from and most importantly, how many enquiries/sales have been generated through the internet. Thus it is possible to extrapolate the average cost per enquiry and see how what ROI your marketing budget is getting you, which is certainly not the case with mass traditional marketing methods.

For these simple reasons the internet is becoming more and more powerful, and an essential part of the marketing mix of 2010. If you are not making proper use of the net and all the opportunities it holds for small and large businesses, you really are behind the times and losing business. In a tough economic period as we saw towards the end of the 2000’s, online marketing can save your business as in this interesting posting by New Media Campaigns. Click here to read the article.

Last modified on Thursday, 08 April 2010 05:58

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