SEO Blog | Internet Marketing
SEO Blog (28)This blog has been on the shelf for quite a few weeks but let us see if we can understand the latest changes in the Google algorithm. These changes are happening all the time and we can expect the richest company in the world to work tirelessly to ensure the best results for every user. 
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It is common knowledge these days that Google shows different SERP’s depending on where you are searching from geographically. If you run a business for instance in South Africa, host a website in South Africa and you have a .co.za domain extension, it is easy for Google to decide that you are targeting the South African market, and give you preferential rankings in the South African Google domain searches. The same would be true for a person conducting business in the UK, with a .co.uk domain extension.
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Monday, 21 March 2011 14:57
Use Google Analytics tools to track tagged url linksWritten by Alexi Vontas
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Tuesday, 14 December 2010 07:18
The Long Tail: Catch More Clients with a Holistic Internet Marketing CampaignWritten by Dr Peter FishThe internet has a broad reach; I’m not talking geographically or even demographically, but in user’s approaches. It helps to understand this and utilise this when building an online campaign.
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Tuesday, 05 October 2010 05:26
Google’s Instant Search with Keyboard Controls: What it means for SEOWritten by Dr Peter FishGoogle Instant was released a few weeks back on some of the more established Google domains (.com, .co.uk etc.). This kicked up a mass of hysteria amongst internet marketers; this was mostly a lot of bulldust, lunatics trying to stir up some link bait more likely. As a quality internet marketer you’ve got to realise that things change and it’s your job to stay on the game and make it work for your clients. Google claims to have saved 11 hours of search per second, that’s monstrous. How can this be a negative? Visitors will merely end up on your site even faster now…
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 We are very much big fans of the new acquisitions that Google has been making. This is not a defeat for internet pluralism. This is a victory for compliance, standards and efficient web protocols. Only Google knows how to make these other companies work best for them and being the sole provider of search these days it is important to them and to surfers that the best technologies are optimized and configured in accordance with Google.
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 If you have wandered onto the Google.com website over the last few days you would have noticed a big change in the way your search is conducted. I have to say that this was a change we were not expecting yet the engineers and scientists at Google were so excited that they changed a number of Google domains with funny animations of the logo just to show their excitement for this big change which came through on Thursday. The change was evidently significant where your search box had lengthened quite substantially and the biggest change was that the search query was predictive as to what you were typing, bringing up suggestions and of course giving you real time results even before you had completed your search query.
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Monday, 09 August 2010 12:24
Understanding and Capturing Navigational, Informational & Transactional Search QueriesWritten by Dr Peter Fish
The majority of web searches can be classified into three different types: Navigational, Informational and Transactional. When putting together a campaign it is important to plan to capture all three, harnessing these queries will bring you a wide range of visitors each with their individual merits. Let's take a look in more detail.
Navigational Web Search Queries Navigation search queries are utilised to navigate to a specific site, searchers will enter the business, brand or, even, the domain name into the search box and merely click through to the site they're looking for. An example would be "Go Fish Internet Marketing". In most cases it is relatively easy to rank well for these searches as the competition is fairly poor for those exact terms and search engines often get the answer right. It is important to check your rankings for these terms on an on-going basis. If your site doesn't rank well for navigational searches take a good look at your code and SEO basics. In some instances your brand or business name may be competitive, maybe you have a number of resellers or you own a franchise. In these cases you give some careful thought to the navigational keywords you want target and weigh them up for return on investment, before launching an SEO campaign.
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Thursday, 09 September 2010 12:10
How to Optimize PDF for Search Engine OptimizationWritten by Chris Jacoby
I started thinking about how PDF documents get optimized by search engines and wanted to share this information with you on how they do it. This is a quick tutorial on how to optimize your PDF document to get read by many search engines. Please note that in this tutorial I am using Quick PDF Tools (Free Edition) - if you are using different PDF authoring software your options and functionality might be different. Install Quick PDF Tools Download Quick PDF Tools and install it on your Windows machine. After installation is complete, please proceed to the next step. Setting Your PDF Document’s Properties
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Search engines consider http://www.gofishclientcatchers.com and http://gofishclientcatchers.com two different websites. As a result, if your website has been linked to from other websites using both of the two URLs, you are effectively splitting the potential benefit of valuable link popularity.
The Solution You can use a 301 redirect on the "non-WWW" version of the URL which is basically a permanent redirect in simple terms. You can pretty much consolidate all your link popularity to a single, straightforward URL. This will help to increase your site's chance of obtaining and maintaining good rankings, especially with major search engines such as Google, Bing and Yahoo.
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 Since when did sitting in front of the computer become social? I was warned when i was younger that these anti-social tendencies of playing Warcraft til 2am, would not develop my skills to act socially. Well now the social sphere came to Warcraft, and who's laughing now. The social sphere of teh web has encapsulated all of us and we are really stuck in the biggest mindfield of information with no idea where to find the best information. So our friends at google, yahoo and warcraft created a platform by which to share this information. Google used Pagerank to outsource the best web content on a specific subject. Now this would usually yield you the same results over and over again. In a social bookmarking system, users save links to web pages that they want to remember and/or share. But with a new type of sporadic search was taking place. Getting information from your social networks is one of the oldest forms of word of mouth, but now its copying a link and pasting it to your friend.
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Domain Geo-Targeting using Webmaster Tools
Over the last few weeks Google ahs rolled out the new Google Instant search in a number of countries. Recently as yesterday they added another 12 countries to the list of domains now using Google instant. This has brought many new questions to SEO experts who spend every waking minute optimizing for the current system because the future is very foggy when it comes to Google and their engineers.
