Many websites today increasingly face problems when it comes to Search Engine Optimisation (SEO). SEO is becoming more and more advanced everyday where a search engine, like Google, not only checks the title, description and meta tags, but also analyses the whole document of your website for the size of your code, duplicate keywords and content, alt tags on your images and much more.

I have come across a very handy tool to use to help increase your website’s performance and SEO by focusing more on the code structure of your website. *To use this tool effectively you do require some HTML knowledge and is generally used by a webmaster and web developer.

By using Google’s Page Speed you can help make your website load faster, allowing a visitor to your website a more user friendly browsing experience that will lower your site’s bounce rate and increase the time spent on your site. Page Speed evaluates the performance from the client’s point of view, showing you the different problems they experience and options to help improve their experience that you apply to your website’s code.