These are new real time instant search results. The way the web is indexed hasn’t been changed, but Google has saved us a single click after we have finished our search query. So where does this leave us. The Google machine is finishing our sentences for us. Does she know us that well already. “Hunny, I know what you are looking for” sounds a bit too familiar but with our search histories being used to add relevance to our searches, Google has no choice but to try and make things ever easier by saving us that painful click to begin the search.

Us slaves to the world of SEO were in awe at the development and started asking questions about how this would affect the business of SEO. If the indexing hasn’t changed then Google must be using popularity predictions to finish off the search term, and hopefully your site will appear even with half of a search term. This is very confusing for the Optimizer, but we can only follow the rulebook at the moment and hope that half finish search queries are going to still display our site in the rankings.

Google has given us some stats and facts about the Instant search. Apparently the reasons for this venture have shown that people who search regularly are often not the fastest on the keyboard. Slow typing has given the end user the chance to see his real time search results before he has finished typing. This enables the user to also change his query should they be heading in the wrong direction, which is often the case. So for now this will become the standard, but this extension can be disabled but for the foreseeable future I’m sure we can see the .com domain enjoy some fine accurate statistics from the Instant implementation.