We may never know if or when Meta descriptions are a part of Google’s ranking algorithm, the team at Google keeps us on our toes when it comes to the successful use of these tools. The positive side of the coin is that your Meta can affect the positions of your website in personalized search results which we discussed earlier. Lets revisit what the meta description actually is.

Your meta tag looks like this.
"We can help you get to the first page of google search results for your specific keywords."

The content in your description is displayed under the header once your site has been found on a google search. The description here must be catchy and appealing for the user to go ahead and give you his click. If you have poor text here the user will just naturally go to the next website that has taken some care in its meta descriptions.

Your Meta description is a determining factor for a decent CTR (click-through-rate) of your site in search results. And lets not forget that if they click on your site in this instance, there is a high likelihood that your website will appear again, and possibly at a higher position the next time they do a search for that query or a similar query.

If we are considering that google has enabled the personalized search history, without being signed in, to bump up the rankings then this could bring your site from position 35 to the first page!

Meta Description Optimization

You could always take some advice from the masters of SEO to write attractive page titles and meta descriptions, I’ll leave that out here. Just keep in mind one thing, Google can get sneaky, or just by using its algorithm it will not always show the Meta description you have written. Occasionally it just will select some text that contains the keywords used in the search query. So you will do a little bit of your own research here by making a few of your own searches to see which query’s display your meta description and which do not.