Voice Search
About a year ago they launched their voice search, originally only for iPhones, yet over time they’ve increase the number of handsets that the system can function on. The voice file is streamed into Google’s data centre where it is converted into a text search through advanced software. The results are sent back to your phone. Have a look at the examples on this page: Google Voice Search for Blackberry.
Site Search
Google Googles is Google’s answer to site searches. This incredible system uses image analysing technology to decipher pictures and identify the content. You can send an image of a landmark, such as Table Mountain or the Eifel Tower through and get a full search result back with all the info you can think of. You can even submit a photo of an artwork to find out what it’s called and who painted it. It’s still very much in the experimental phase and is only available on the Google phones at the moment, yet it won’t be long until it’s widely used.
So how do you take advantage of these new searches to bring you or your clients more business? I think the easiest way of targeting all three is by simply ensuring your site is search engine friendly, well indexed in Google and then submitting your location details to the Google Local Business Centre. This is a great start and will integrate with the entire array of location-based search entities.
For more info have a look at the Google Mobile Blog and their blog entry on the Mobile Search for a New Era.
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Blog Site
 Blogs Search Engine Opimization Blog Optimising the Mobile Search Era
How to Optimise for the New Mobile Search Era
 Google highlighted their work into their continually upgrading mobile search platform in Dec 2009. The latest additions include three serious technology dependant modalities that are a pretty mind-blowing; you can now search by sight, location and voice! As the technology of mobile phones continues to improve and come down in cost the access the world wide web becomes more and more widespread every day. All these phones feature cameras, compasses and GPS systems. As the leading search engine worldwide, Google has jumped onto the bandwagon and run with it. All these searches are taken in context of your location if it’s available. Location Search Ever used Google Maps for Mobile? If not I suggest you click over to m.google.com/maps on your phone a download it ASAP! It’s utterly incredible. It utilises two methods of localising your position – either it integrates with your phone’s gps or it uses the cell system to triangulate your position which is surprisingly accurate. Once it’s installed you can use the search function to look for things that are nearby. For instance searching the word restaurant will bring up all the restaurants it has indexed near your current location. I honestly use this all the time. The mapping is superb as well. How easy is it to travel with this much info in your pocket?
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Dr Peter FishDr Peter Fish holds a Bachelor of Science Honours Degree in Genetics, Biochemistry and Immunology and a Bachelor of Medicine and Bachelor of Surgery. He has been involved in internet strategy and marketing since 2000 and is an expert on Search Engine Optimisation (SEO), Search Engine friendly design, Social Media Marketing (SMM), Google AdWords and Google Analytics. Website: www.gofishclientcatchers.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view itLatest from Dr Peter FishAdd comment |
