Then the battle begins trying to maintain the spot that you’ve been occupying when some other websites start to over populate the market, thus giving Google Gods the opportunity to revise their algorithms because the market is too saturated.

The timeline is very important to explain to customers as we live in a world where instant gratification is the necessary norm and anything that takes longer than a couple of minutes can be seen as lax or lazy. But we work hard for hundreds of clients and pleasing them all sometimes is just not possible within the normal restraints of time, budget and manpower.

Forever do we have clients hounding us for falling a position or two, but we must all understand that the world of the internet is constantly changing and when the time comes that your site is being challenged you will have to take the first hit and then climb back up again. It is not always smooth sailing and often the difficulties and optimizations can be the very things that keep us SEO artists up at night. “Do I have enough backlinks? Are all the alt tags inputted? Is the domain age too young?”.

We find the things that have never been seen or used before. We will attempt to try underhand tactics, and often these are punished by Google Almighty. Keeping it all in line with the Google Rule often is on a very narrow path where the instructions are complicated and the algorithm is simple. Do this and you’ll get this. Google is an amazing tool and the future is not slowing down. We are gaining new skills in this industry everyday and can be assured that we will have new challenges for business, marketing and social media.

Let us not forget that we as SEO artists are battling with often millions of other websites. How many people can say that they beat 11,000,000 other web pages to get to the first page of Google?? Yes that’s how we do it.