Imagine being able to get other people’s opinions on a site you’re visiting, or their input on the content and even find a few links that other people have found important on the same aspect all with the click of your mouse. Well this type of social commentary exists! Google launched its Sidewiki on the 29th September last year and it’s slowly starting to catch on...
These comments can be anything from reviews to blog post announcements to educational tips. Gain expert insights, a different perspective or even a bit of background history. Install it and have a look – Google’s Sidiwiki.
Over and above this Google has also launched the Sidewiki API! This allows you to play with any content generated regarding any particular page or even by a particular author. This is great for reputation management as it allows you to monitor what is being said about your company and its products or services.
Furthermore in the land of search engine optimisation the Sidiwiki holds a few interesting tricks in the new era where social media is now king... After publishing any new content a little Sidiwiki comment might point the Googebot towards your page, allowing it to be indexed quite quickly. Over and above this placing a link on certain “resource” pages with a link back to your associated page might lend you some credibility... For example once I post this blog I’ll run through my standard blog announcement routine, but now I’ll also make a quick comment in Sidiwiki on the actual page as well as positing a comment on the url above linking back to my blog... Hmmm... Thanks Google...
