We are always on the lookout for the next big thing on the internet. It is a non stopping freight train from here to eternity. This colossal tidal wave is sucking us all in and if we don't know how to handle it, we won't end up surfing the tsunami. Not the greatest analogy but i hope it makes some sense when we're all caught by surprise and Google has just added a left hand search tool. To help you define your search more accurately. At least this new addition makes some space for the users input. Whereas my latest twitter discovery comes right from the commercial vein when we need our daily ad-fix. Promoted Tweets are the non traditional Adwords for the twitter bugs that need to update more than a few times a day.

So that is the first sign of how Promoted tweets will work, they will not be invasive and the best measure of using the Promoted tweet is how often people will Retweet it. Giving it their stamp of approval, this measure is infinitely important as it gives the engineers a sign of how well their ad is doing. Measuring efficacy was the focal point of adding an advertising platform to Twitter. The quality shouldn't detract from the main objective. I think this actually has some potential in it. I read on and found that the companies that are beginning the promoted tweets are all the biggest in the business. So effectively we're helping the fat cats just get fatter. Starbucks, Sony Pictures, Best Buy, Virgin America and a few more are following the twitter bird and leading their followers to the stores. Hopefully this will be used to advertise for good and not just cheap coffee.