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Blog Site
 Alexi Vontas
Alexi VontasWebsite URL: E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Monday, 31 October 2011 05:36
Wiredoo-The Relational Search Engine
Recently at the Web 2.0 summit in San Francisco, an unlikely speaker took the podium to announce a new search engine he is launching. The 1980’s rapper MC Hammer announced that in the next few weeks his team of developers would be unveiling the latest in search engine technology that has been 2 years in the making.
Published in
Social Media Blog
Tuesday, 05 April 2011 14:02
How To Geo Target Your .com Domain
It is common knowledge these days that Google shows different SERP’s depending on where you are searching from geographically. If you run a business for instance in South Africa, host a website in South Africa and you have a .co.za domain extension, it is easy for Google to decide that you are targeting the South African market, and give you preferential rankings in the South African Google domain searches. The same would be true for a person conducting business in the UK, with a .co.uk domain extension.
Published in
SEO Blog
Monday, 21 March 2011 14:57
Use Google Analytics tools to track tagged url links
Published in
SEO Blog
Tuesday, 02 November 2010 11:32
Google Mobile Advertising
Published in
Google AdWords Blog
Sunday, 17 October 2010 11:08
How Google Instant will Affect AdWords ManagementVery recently Google.com released the most innovative functionality in its search engine results that we have seen. As you type your query, results are dynamically shown for the key-phrase as you type. This means quicker searches and faster results. Something that will be greatly affected in this will be the way we interact with Instant AdWords and how they are displayed to us.
Published in
Google AdWords Blog
Sunday, 15 August 2010 14:35
The POPI Bill and its influence on Bulk Mailing and Marketing Up until very recently there have been few or no laws governing what businesses did with information that it processed. Personal information was seen as a free way of increasing the audience they were able to reach, and we all wonder why we receive unsolicited calls and emails (or spam) on a daily basis. Thanks to the newly auctioned POPI bill, all this is about to change, and businesses now have to adhere to very stringent laws around what is and is not acceptable with regards to sharing, using and selling sensitive information.
Published in
Case Studies
Sunday, 01 August 2010 12:15
Google Maps and Street View Google took traditional maps to a whole new level with their Google Maps and South Africa now has their dedicated site to further enhance the usability of this system. This has allowed users to search an address and use current position to direct you with step by step instructions on how to get to your chosen destination. You can choose to elaborate on tricky points or intersections on your journey and include a diagram on what each point in the journey will look like. It has made map books look almost archaic and had undoubtedly converted even the most hard-core topographic fan to online maps.
Published in
Development Blog
Monday, 21 June 2010 12:18
Paid Web Advertising – Which is the Best Channel? With all the different channels of paid advertising on the internet, how can one decide which channel is really the best to invest in? Well, to a large extent it does depend on the line of business you are in, but let's use a small e-commerce business for an example and compare the different methods of paid adverts one should consider, together with their pros and cons.
Published in
Google AdWords Blog
Monday, 12 July 2010 12:13
Key Performance Indicators of a Website A website for many companies is a massive sales tool and can generate loads of free interest in your business, without much work. When your site functions well and offers the visitor a wealth of high quality information, it can be the function in your business that brings the highest return on investment and best profit yielding mechanism.It is, however, extremely important to keep a close eye on the vital signs of the site and ensure these vitals are positive and healthy, so as to retain as many visitors as possible, and generate the most business. If the key performance indicators are less than optimal, you will notice that your web presence brings relatively nothing in the way of new business, and a simple way of monitoring things is web stats system such as Google Analytics.
Published in
Google Analytics Blog
Monday, 03 May 2010 07:34
Enhanced CPC Beta Google has released the beta version of a new function in AdWords that will allow historical data to determine how likely a keyword is to result in a conversion and raise your bid for a search on that keyword. They are calling this Enhanced CPC beta.Users lucky enough to have this function available to them are seeing this as a mixed blessing. Look at it this way… If Google can predict which keywords are more likely to result in a conversion, it is great that they will raise your bid to allow your advert to show higher in CPC results. However, for people advertising more or less the same product, and iPhone for instance, won’t this mean that all your competitors’ bids will also be raise for the high converting keywords, only resulting in inflated earnings for Google?
Published in
Google AdWords Blog
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Domain Geo-Targeting using Webmaster Tools
There are literally hundreds of avenues to go about selling a product online, most people stick to traditional websites and traditional marketing. In this case the website serves primarily as an online brochure and is just a backup in case someone looks for their business online. But things are changing and the world is quickly turning mobile!
