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Blog Site
 Candice Winterboer
Candice WinterboerE-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Thursday, 16 December 2010 06:47
Facebook Continues to EvolveThose of you with your ears to the ground would have heard last week that Facebook has once again caused a stir. The announcement was made that FB will be rolling out a new 'modern messaging system' which is set to change messaging, email, sms and chat - as we know them.
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Social Media Blog
Monday, 29 November 2010 06:37
You are addicted to social media if…
With the barrage of new media platforms which have changed the way we interact online, it is easy to understand how some people can become confused as to how to interact in real life. Spending hours on Facebook stalking an ex-boyfriend or following someone on Twitter just to be able to find out where they hang out (with the intention of 'bumping' into them) is no longer reserved for the crazy and the deranged.
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Social Media Blog
Saturday, 30 October 2010 08:16
Social Media Stats which will blow your mind…I wrote a post not so long ago which included some stats to try and convince any nay-sayers out there that Social Media is here to stay and unless you embrace it, you will be left in the dust of your competitors. While brushing up on some stats for another project, I came across this video called ‘Social Media Revolution’ which is a visual representation of some very interesting stats.
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Social Media Blog
Thursday, 21 October 2010 08:11
Social Media Goals and StrategyAs with most things business related, you need a strategy to help guide you through the various processes and keep you on track towards your goal. In this sentence alone I have probably mentioned two things which you never even considered when diving, head-first into the world of Social Media, so I think at this point it might be a good idea to stop what you are doing and just take a few minutes to read this…
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Social Media Blog
Thursday, 26 August 2010 08:08
Social Media working for Charities!
My last post outlined a few examples on how social media has worked in helping to create awareness for non-profit organizations. On my search to find a few more interesting facts on this topic I came across a slideshow which I thought I would share because it illustrates the stats involved around social networks, within the non-profit environment specifically.
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Social Media Blog
Thursday, 26 August 2010 07:58
Why Social Media works wonders with NPO’s As a Non-Profit charity or trust, especially one which is just starting out, cash (as with any new business) is hard to come by and even harder to part with when it is in the direction of something new – like Social Media. However, if you can wrap your head around the concept, even if you don't understand all the nuances which come with the territory, then you will address the issues of awareness and support which are part and parcel with the business of fundraising.
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Social Media Blog
Sunday, 25 July 2010 09:05
Reputation Management 101 Many companies in South Africa employ what I call the 'Ostriching' strategy, which follows the theory that if you stick your head in the ground (ignore what is being said), it will just disappear after which you can carry on as if nothing has happened. Unfortunately this strategy is inherently flawed and now with the channels of communication being easy to access and even easier to spread, you want to make sure that you are informed about who is saying what about you and then take the appropriate actions to deal with it – unlike Hyundai.
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Social Media Blog
Saturday, 03 July 2010 08:52
How to participate on Blogs and Forums, without seeming like a spammerThe saying goes: 'There are many ways to skin a cat' and the same applies to Social Media. You can set up your Fan Page or group and your Twitter account and interact on those platforms, but if you have all of that running like a well oiled machine then I'd suggest stepping it up a notch with blog and forum participation.
One of the best ways to get your name out there is to participate on industry related blogs and forums. The aim of participating is to try and build a network within your industry, there are people on these blogs and forums who are asking questions and looking for answers which you may have – they just need to know that you are out there.
Published in
Social Media Blog
Monday, 24 May 2010 14:49
Facebook AdvertisingAs I'm sure you all know Facebook is an amazing resource with its over 300 million users – of which every person has put in some sort of demographic information to create a profile. This information is all pulled together and is available for you to draw on from within the Facebook advertising platform.
 Facebook ads appear on the right hand side of your profile. Their appearance is due solely to the fact that you or your profile falls within the advertisers target group. The Facebook advertising platform can be used for a number of things, namely:
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Social Media Blog
Monday, 24 May 2010 14:48
What is Viral Content?No, this is not something which will give your computer a nasty virus that will eat through your hard drive and render your computer useless, it is something which has been published online which then gets shared between networks and becomes popular. Now I want to stress that not ALL content has this ability, only content with a certain mix of fundamental factors gets it right. These fundamental factors usually include content which is funny, emotive (elicits emotion in the viewer), unsuspecting, shocking and short. The content also usually has to be visual, so a video clip or image is the content which most commonly becomes viral, but informative blog posts (usually lists) can have the same result.
Published in
Social Media Blog
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