There are a myriad of reasons why a blog is important to have in terms of online marketing but that is not what this post is about.  This post is on how to write for your brand new blog, which you already know is uber important for you business but you just don’t know where to start.

There are a few simple rules to follow although above all you should remember to write as if you are speaking to real people because essentially, the people out there ARE real so treat them as such.

I’ve limited this list to what I think are the most important points to remember:

I equate Social Media to real life all the time because in my mind that is all it is, creating relationships online, similar to those relationships you should be creating in real life. When you start a new job what is the first thing you do? I for one first get the lay of the land (office), see who hangs out with whom, who everyone dislikes and why, what the culture is. After a few days I start getting to know people and they start getting to know me, I start spotting those people who I find value in and who have something in common with me. After a few weeks I’m having lunch with people and seeing others for drinks after work, I start feeling at home and like I belong which in turn manifests itself into loyalty not just to my friends at work but also to the company in which I work.