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Blog Site
 Thom Henderson
Thom HendersonE-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Monday, 05 July 2010 12:03
Four Square Social Publicity We really have to let the entire world know what we are up to. If we are not being seen or being seen to being present then where are we? The meaning to be loud and proud has broken on the net through social media. I say this is cool! And damnit you will listen and if you don’t like it, leave a comment. This is about Facebook which has calmed down a lot but still leaves a lot of space for angry taunts, people justifying their freedom of speech and yet being held directly liable for the things they say online. Ok i have gone off on a major tangent here but the social networking tools we use are getting more personal and more in depth in our lives today.We spend hours updating our profile, looking for things to buy online. Trying to find a certain something or someone special and we think that the more we put ourselves out there, the further we cast our nets over different networks it will satisfy our desire for attention, or to just see how far we can reach. And yes this is partly true and partly exploitative. But while we’re talking about the use of social networks here is my 2 cents on a new tool that has got everyone IM’ing, messaging, texting, blogging, tweeting, skyping and hopefully blasting your brand through cyberspace faster than ever before.
Published in
Social Media Blog
Tuesday, 25 May 2010 06:53
Promoting Your Tweets! We are always on the lookout for the next big thing on the internet. It is a non stopping freight train from here to eternity. This colossal tidal wave is sucking us all in and if we don't know how to handle it, we won't end up surfing the tsunami. Not the greatest analogy but i hope it makes some sense when we're all caught by surprise and Google has just added a left hand search tool. To help you define your search more accurately. At least this new addition makes some space for the users input. Whereas my latest twitter discovery comes right from the commercial vein when we need our daily ad-fix. Promoted Tweets are the non traditional Adwords for the twitter bugs that need to update more than a few times a day. So that is the first sign of how Promoted tweets will work, they will not be invasive and the best measure of using the Promoted tweet is how often people will Retweet it. Giving it their stamp of approval, this measure is infinitely important as it gives the engineers a sign of how well their ad is doing. Measuring efficacy was the focal point of adding an advertising platform to Twitter. The quality shouldn't detract from the main objective. I think this actually has some potential in it. I read on and found that the companies that are beginning the promoted tweets are all the biggest in the business. So effectively we're helping the fat cats just get fatter. Starbucks, Sony Pictures, Best Buy, Virgin America and a few more are following the twitter bird and leading their followers to the stores. Hopefully this will be used to advertise for good and not just cheap coffee.
Published in
Social Media Blog
Monday, 24 May 2010 15:02
Social Bookmarking Since when did sitting in front of the computer become social? I was warned when i was younger that these anti-social tendencies of playing Warcraft til 2am, would not develop my skills to act socially. Well now the social sphere came to Warcraft, and who's laughing now. The social sphere of teh web has encapsulated all of us and we are really stuck in the biggest mindfield of information with no idea where to find the best information. So our friends at google, yahoo and warcraft created a platform by which to share this information. Google used Pagerank to outsource the best web content on a specific subject. Now this would usually yield you the same results over and over again. In a social bookmarking system, users save links to web pages that they want to remember and/or share. But with a new type of sporadic search was taking place. Getting information from your social networks is one of the oldest forms of word of mouth, but now its copying a link and pasting it to your friend.
Published in
SEO Blog
Friday, 30 April 2010 15:10
The Lighter Side of SEO Explaining SEO to the Unknowing lay-man can be a harrowing task, the small bits of information tend to not make any sense to the Joe Bloggs generation. Just watch the eyes of the person, they will try but surely get lost. Explaining that text, linking and rankings will be the focus of your hard work and improve their traffic might be the best way without too much detail, lets not forget that a huge portion of users purely surf the net for hotmail, facebook, youtube etc.However they can come to us for a schooling in SEO or search themselves to find out a bit more about SEO as you CANNOT have a successful website without it. The essential tools are your SEO companies that will hopefully explain the progression in a timeline. It happens often that month one begins very well and then hopefully increases organically in the SERPS for the months to come. Ranking highly is not the only measure of success as getting client information is the real money-maker.
Published in
SEO Blog
Friday, 30 April 2010 15:03
Make Better Optimizations with Webmaster Google has a plethora of products and tools these days to help the webmaster. The result is a better end-user experience with more hits to your site if you manage to use it correctly. These tools are very quickly becoming the norm.Meaning that a website is no longer a couple of lines on html, it will be the html, optimized over and over and given index’s, efficient linking, fast load times. And all the little demons of code that help us get ranked. Without the help of Google your website will find it extremely tough if not impossible to get the hits and traffic it probably deserves. Since Google has the vast market share of the internet it is essential that you link your website to Google’s index. The clever guys at Google have made this process painless and very easy. A simple sign up and registration is all that is required at webmaster.google.com. To start this process you will have to input a Google file into the root directory of your website so that Google can confirm you are added to the index. Then you will be asked to add a website sitemap, this will give the Google crawlers a list of all your internal links so that the crawlers will index the site very quickly. Once these procedures are done your site is added to the Google index and during the break the crawlers will be running throughout your site looking for content, information, keywords, the description, titles, meta, data, information, downloads, sitemaps, images, alt tags, links inbound and outbound.
Published in
SEO Blog
Saturday, 10 April 2010 08:37
Meta Descriptions, Keywords and Ranking Your Website We may never know if or when Meta descriptions are a part of Google’s ranking algorithm, the team at Google keeps us on our toes when it comes to the successful use of these tools. The positive side of the coin is that your Meta can affect the positions of your website in personalized search results which we discussed earlier. Lets revisit what the meta description actually is.Your meta tag looks like this. "We can help you get to the first page of google search results for your specific keywords." The content in your description is displayed under the header once your site has been found on a google search. The description here must be catchy and appealing for the user to go ahead and give you his click. If you have poor text here the user will just naturally go to the next website that has taken some care in its meta descriptions. Your Meta description is a determining factor for a decent CTR (click-through-rate) of your site in search results. And lets not forget that if they click on your site in this instance, there is a high likelihood that your website will appear again, and possibly at a higher position the next time they do a search for that query or a similar query. If we are considering that google has enabled the personalized search history, without being signed in, to bump up the rankings then this could bring your site from position 35 to the first page! Meta Description Optimization You could always take some advice from the masters of SEO to write attractive page titles and meta descriptions, I’ll leave that out here. Just keep in mind one thing, Google can get sneaky, or just by using its algorithm it will not always show the Meta description you have written. Occasionally it just will select some text that contains the keywords used in the search query. So you will do a little bit of your own research here by making a few of your own searches to see which query’s display your meta description and which do not.
Published in
SEO Blog
Sunday, 28 March 2010 09:52
Getting Personal with Google Searches These days everything needs to be customized to the customer. Sounds right doesn’t it. Our own wishlists and recommended sites and books wherever we go online. The personalisation of the web has shown significant increases in sales and leads for the millions of companies out there. What is the cost of this tailor made world we have constructed for ourselves. Are we missing out on anything? A few months ago at some meeting of the geniuses at Google, the discussion was based on that the engineers would begin to correleate the search results and the general searches that are still stored in cookies or the users history. This is not new, but the new twist is that the searches will still use your history and cookie when you are not even signed in. Google has been using the history of users when creating SERPs (search engine results pages) for a long time, but when you are signed in happens to make a lot of difference when you are not. Can you imagine picking up someone else’s searches if you happen to be using a public computer or a library or a friends. The search results should solely be based on the analytics and SEO of a website, otherwise we can all see the bigger fish getting bigger and the small fish getting even less of a presence on the internet.
Published in
Google Analytics Blog
Saturday, 20 February 2010 10:58
SEO and the long haul So you have made some nifty, accurate and specific titles for all your pages. Well done sir. But that is just the foundation of a long and hard effort to keep your website crawling with factors that google will pick up. Titles are hugely important as this is the first thing that will appear in the google search result. The result is a bright Bolded page title to show the user that this is exactly what they have searched for, and they are likely to find what they are looking for on your website. Woohoo!You want to have the titles that will be searched by the estimated 55 million searches done on a daily basis. That is your market and when they make a search query the phrase searched should appear in bold, should you have that phrase as part of your title. This shows your success as google has crawled your site, found the content relevant to the query searched and pushed you up to the first page results. However it is likely this will help your site but it is not a permanent deal. You will have to make sure to keep your website full of new original content before someone else overtakes you and pushes you down the results page. It is known that not many users will still be looking at the search results past page two. But the first page is where the success comes in. Significant, specific and accurate titles are just the gateway to having a successfully searched/indexed website.
Published in
SEO Blog
Monday, 25 January 2010 10:45
Google Adwords Vs SEO
Published in
Google AdWords Blog
Monday, 25 January 2010 10:43
Sponsored links, Whats the story? The millions of searches done everyday require fair marketing practices by google to give people and businesses the opportunity to make something from everyday searches. Also considering that something like 97% of Google revenue comes from advertising.These come in the form of sponsored links, or otherwise known as cost per click (CPC) advertising. This gives the user the ability to place an ad for his product or service and google will guarantee (should your bid be high enough) that the advert will show when the enduser makes a search using a keyword that the advertiser has chosen. This of course has plenty of options to chip and change when it comes to your budget, time of day, location etc. But google finds a way to make sure that the fairest possible opportunity is available to anyone wishing to advertise their product or service on the web. “fantastic” is what you are thinking. I’m going to make an advert right now to sell my products. Lets just stop and do some more research before you jump in head first and end up overspending your budget at the wrong time, and at the wrong customers.
Published in
SEO Blog
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