Blogs

Monday, 24 May 2010 14:48

What is Viral Content?

Written by Candice Winterboer
No, this is not something which will give your computer a nasty virus that will eat through your hard drive and render your computer useless, it is something which has been published online which then gets shared between networks and becomes popular. Now I want to stress that not ALL content has this ability, only content with a certain mix of fundamental factors gets it right. These fundamental factors usually include content which is funny, emotive (elicits emotion in the viewer), unsuspecting, shocking and short. The content also usually has to be visual, so a video clip or image is the content which most commonly becomes viral, but informative blog posts (usually lists) can have the same result.
Monday, 24 May 2010 14:40

Creating a Joomla module

Written by Miguel
joomlaA basic Joomla module consists of two files, a XML file and a PHP file. The XML file stores information about the module. This information is used by the Joomla installer to install the module, and display the module information in the module manager in the Joomla administration backend.

Additionally, the XML file can contain the module parameters which can be used to configure the module functionality. Below is an example of a XML file for a simple Joomla module:
Monday, 24 May 2010 14:38

Creating a Joomla Template

Written by Miguel
Making Templates in JoomlaJoomla makes use of templates to present your website information to the frontend user. All templates are stored in a folder entitled templates inside your Joomla installation directory. To create a new template, create a folder and name it mytemplate.

As with all other extensions (components, modules and plugins), Joomla gathers information about your template by reading the XML in your template folder. So let's create our XML file.
Create a new XML file inside the mytemplate folder and name it templateDetails.xml.
Saturday, 08 May 2010 08:56

Be Original - For Search Engines and Visitors

Written by Chris Jacoby
Orignial Design and Development
When designing a new website, designing a new logo for your company or writing content for your new website or blog, it is important to be ORIGINAL. You don’t want to end up with a website that looks exactly like that of your competitors (this can easily happen when purchasing templates off of existing sites) and you don’t want to get punished* for duplicating another website’s content.

Let’s focus more on being original when creating content for your website for SEO purposes.

Search engine optimisation has changed over the years and search engines are growing much more concerned with original content. Although nobody knows the exact algorithm for the major search engines, it has become very clear that original content is rewarded by increased page rank, and duplicate content is punished* – sometimes quite severely. Duplicate content is content that is identical to material found on another website.

*Punished – Yup, Google almighty and other major search engines will punish your website if you duplicate another website’s content thus lowering your search rank.

Some websites that pull RSS feeds from other websites or news services might seem to hide away from the duplicate content issue, but there is always more to a site than just RSS feeds. The more original content on a page, the more highly it is regarded by search engines. If any portion of a website contains content that is seen elsewhere, the owner can expect the subsequent penalty.
facbook

Facebook is offering up a set of plugins (also known as widgets) and they call them Social Plugins. These plugins can be used on any web page to make that a bit more like Facebook in a way. There is a Like button plugin, a Recommendations plugin that shows what other pages people's friends are reading, an Activity Stream plugin that shows a simplified version of the visitor's personal Facebook news feed, and a Facebook Bar, a toolbar site owners can float at the bottom of the screen that serves all of these things at once.

How to add the Like Button plugin onto your site.

Step1: Create an Application and Get App ID

You will need to create and save your new application on Facebook and save/copy the application ID. Create a Facebook application here.

Step2: Build and get XBFML code Customize your like button and copy the XBFML code.

Monday, 03 May 2010 07:34

Enhanced CPC Beta

Written by Alexi Vontas
cpcGoogle has released the beta version of a new function in AdWords that will allow historical data to determine how likely a keyword is to result in a conversion and raise your bid for a search on that keyword. They are calling this Enhanced CPC beta.

Users lucky enough to have this function available to them are seeing this as a mixed blessing. Look at it this way… If Google can predict which keywords are more likely to result in a conversion, it is great that they will raise your bid to allow your advert to show higher in CPC results. However, for people advertising more or less the same product, and iPhone for instance, won’t this mean that all your competitors’ bids will also be raise for the high converting keywords, only resulting in inflated earnings for Google?

Monday, 03 May 2010 06:46

10 Ways to Make Your Website More Exciting

Written by Alexi Vontas
exciteVery often people reach a website that may or may not be the exact source of information they were looking for, but because it looks dull, they leave. This is a scenario you never want to find yourself in, and if you use the following advice in your favour, you never will.

Flash Banners

These can bring movement to an otherwise static, simple looking website and a smartly designed banner can make the entire site seem revitalized. It is important to use imagery and text that make convince the viewer of your product.

Animated GIF Buttons

Getting people to the conversion point on your website is no easy task, but with the use of nicely animated GIF buttons, drawing the attention of your visitors to your contact page becomes much simpler. Be sure to use calls to action like “FREE”, “NOW”, and “INSTANT”.
codeigniter-v2If you haven’t been so busy writing your next big thing, then you probably heard about the upcoming major release of CodeIgniter which jumps directly from 1.7.2 to 2.0.

For those of you who don’t know what CodeIgniter is: CodeIgniter is a powerful PHP MVC framework built for PHP coders who need a simple and elegant toolkit to create full-featured and powerful web applications. View CodeIgniter’s website for more information.
Friday, 30 April 2010 15:10

The Lighter Side of SEO

Written by Thom Henderson
seostrikeExplaining SEO to the Unknowing lay-man can be a harrowing task, the small bits of information tend to not make any sense to the Joe Bloggs generation. Just watch the eyes of the person, they will try but surely get lost. Explaining that text, linking and rankings will be the focus of your hard work and improve their traffic might be the best way without too much detail, lets not forget that a huge portion of users purely surf the net for hotmail, facebook, youtube etc.

However they can come to us for a schooling in SEO or search themselves to find out a bit more about SEO as you CANNOT have a successful website without it. The essential tools are your SEO companies that will hopefully explain the progression in a timeline. It happens often that month one begins very well and then hopefully increases organically in the SERPS for the months to come. Ranking highly is not the only measure of success as getting client information is the real money-maker.

Friday, 30 April 2010 15:03

Make Better Optimizations with Webmaster

Written by Thom Henderson
webmasterGoogle has a plethora of products and tools these days to help the webmaster. The result is a better end-user experience with more hits to your site if you manage to use it correctly. These tools are very quickly becoming the norm.

Meaning that a website is no longer a couple of lines on html, it will be the html, optimized over and over and given index’s, efficient linking, fast load times. And all the little demons of code that help us get ranked. Without the help of Google your website will find it extremely tough if not impossible to get the hits and traffic it probably deserves. Since Google has the vast market share of the internet it is essential that you link your website to Google’s index.

The clever guys at Google have made this process painless and very easy. A simple sign up and registration is all that is required at webmaster.google.com. To start this process you will have to input a Google file into the root directory of your website so that Google can confirm you are added to the index. Then you will be asked to add a website sitemap, this will give the Google crawlers a list of all your internal links so that the crawlers will index the site very quickly.

Once these procedures are done your site is added to the Google index and during the break the crawlers will be running throughout your site looking for content, information, keywords, the description, titles, meta, data, information, downloads, sitemaps, images, alt tags, links inbound and outbound.
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