Thanks to innovative companies like Google, searching for anything online, whether from your desktop computer or cell phone, is now an easy experience. Google has always been on the forefront in offering services that make our lives a little easier - Google Mobile Advertising is one of those services.
Google Mobile Advertising allows your ads to appear beside related mobile search results or across mobile content. This allows faster, better and more efficient web access from high-end devices like Android and the iPhone, or all mobile phones. This means that mobile users are now offered a better browsing experience from the comfort of their cell phones. All this runs directly off the Google AdWords platform.
When people click on your ads, it sends users to your website. Users using mobile phones can now enjoy a desktop quality view of your site, provided that your site does not use Flash. If you include your company phone number, users can simply click it to call your business. With Google Mobile Advertising, users can connect to your business by phone, by web or in store. This makes the whole process of finding a reliable product or service online all the more convenient.
Another feature of Google Mobile Advertising is that is allows you to view impressions and conversion data to see how mobile ads actually drive results for your business. You can also create mobile-specific campaigns in AdWords and track performance. Your Google Analytics report will then show you traffic, conversions, revenue and engagement for mobile devices and mobile carriers. This is extremely helpful to your business in that you can track mobile users and cater to their needs as well.
With today’s ever changing technology, mobile phones are now made to completely revolutionise the way we do things. Almost anything can be done from our cell phones, and with the appearance of high-end devices like Android and iPhone, the mobile phone age is indeed growing and changing. And with this growth and change, you can expect Google to be a major part of it.
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