Email marketing is a very powerful tool in the internet business strategy. The use of a monthly or weekly newsletter can increase the repeat visitors to your site drasitcally. It acts as a constant reminder of your sites presence, services and products. It also increases the amount of trust your clients have for your business, this is a hugely important factor when working with online sales.
Viral advertising is a very clever way of raising awareness for your website and if used correctly can definitely play an important role in any online marketing campaign.
